Property News South Africa

Negative attitude holding back luxury homes market - Ennik Estates

"An expansive, positive mindset is what is needed in the luxury residential property market right now, instead of the negative, laager mentality that seems to have crept in behind the global debt crisis," says Ronald Ennik, CEO of Ennik Estates. "Sentiment - not price, interest rates, or mortgage finance issues - is the biggest driver of the luxury homes sector," says Ennik.

"As long as attention remains focused on the economic problems of Western countries in the Northern Hemisphere, and the fear of collateral damage in South Africa, a laager mentality will continue to hold back the market," he adds. "But it is closer to home, right here in Africa, that some of the most promising sentiment-building indicators for our property market are appearing."

"A global poll of institutional investors, conducted by Invest AD and The Economist Intelligence Unit, has shown that Africa's frontier markets offer the best overall prospects for investment growth over the next decade."

IMF predicts growth of 5.2%/b>

Furthermore, the latest African Markets Revealed report by Standard Bank has indicated that African economies are set to remain resilient, while the International Monetary Fund's growth forecast for Africa is 5,2%. That is why South Africa's incisive message to the recent World Economic Forum in Switzerland was 'Africa is the next great investment frontier, and South Africa is its gateway'.

"Meanwhile, we are seeing an uptick in foreign interest in the Johannesburg market. It is being generated predominantly by executives who are continually mobile between London and European capitals, South Africa, and other countries in sub-Saharan Africa. The fact is that the wealthy, internationally, are spending again on luxury property and fine art. With a positive mindset, South Africa could be part of that process," Ennik concludes.

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