The three-day New York Festivals® event will feature a creative showcase of the 2015 competition, workshops, exhibits, keynote speakers, and a special recognition ceremony honouring NYF's 2015 award-winners from Korea and Asia.
Over 13,000 people are expected to attend the event. In addition to advertising and creative professionals from Asia-Pacific; festival organisers expect attendees from Greater China, Thailand, Philippines, Indonesia, India and Russia.
Michael O'Rourke, New York Festivals president participated in a formal signing ceremony in Seoul on 23 March commemorating the upcoming event in Yeoju. O'Rourke joined Yeoju City mayor, Won Kyeong-hei and other prominent executives at Seoul Korea's Press Center to officially confirm NYF's involvement and Yeoju City's commitment to host the World's Best Advertising® creative showcase.
The agreement between Yeoju City and New York Festivals exemplifies the importance of the Asia-Pacific market to New York Festivals and the increase in Korean brand power around the globe, while attracting the advertising and creative industry executives to Yeoju City.
New York Festivals in Yeoju 2015 will include two sessions. The New York Festivals session will celebrate global creative excellence in advertising and marketing communications and the Korea-Brand session will include K-Brand seminars, K-Pop performances and Hanbok Fashion Show. The Yeoju-Sejong Creative Awards will also recognise 16 Asians for their creative contribution to society in various fields.
All festival events will be held at the Sun Valley Hotel, Yeoju City's Sejong Traditional Music Hall, Yeoju Dojasesang, Yeoju Women's Hall and other event venues.
New York Festivals is recognised worldwide as a touchstone for global creative excellence in advertising and marketing communications.
New York Festivals will host the 2015 New York Show creative panel discussions showcase and networking events on Thursday, 21 May at NYIT Auditorium on Broadway in New York City. The New York Show gala cocktail party and awards ceremony will be held that evening at Jazz at Lincoln Center's Frederick P Rose Hall, Broadway at 60th Street, New York City. A celebratory after-party will be held at Stone Rose Lounge, on the 4th floor of Time Warner Center, to toast all the winners of the World's Best Advertising.
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