Subscribe to industry newsletters



BELGIUM

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising.

29 Nov 2011

BELGIUM

European industry shifts food marketing mix to children

BRUSSELS, BELGIUM: Independent data released yesterday, 15 September 2010, show how the world's biggest food brands have significantly changed the products they advertise to children. A major effort has been made to put advertising spend behind "better for you" products or to move out of children's airtime altogether. At the same time children are being exposed to significantly less advertising for all food products across all programming.

16 Sep 2010