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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015 06:00

Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil...

22 May 2015 00:07

Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

[Loeries 2015] Agency expectations with... Hellocomputer

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

By Leigh Andrews 22 May 2015 14:00

SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

By Lia Smit 22 May 2015 13:45

The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential." These five human truths underlie Starwood Hotels & Resorts' brand-stakeholder relationship approach...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Finalists announced for 2015 Standard Bank Sikuvile Awards

The Print and Digital Media South Africa (PDMSA) has announced the finalists in the 2015 Standard Bank Sikuvile Awards, an annual recognition of excellence in South African journalism...

22 May 2015 13:07

Three steps to nailing your next pitch

Even though PR practitioners are good writers and good promoters of their clients' brands, most Account Managers and Executives are not the most effective presentation/pitch-givers...

23 May 2015 09:58

Wayne Zwiers appointed to strengthen iProspect's performance in SSA

iProspect's newest senior management member, Wayne Zwiers has been appointed Managing Director of the Johannesburg team...

Issued by iProspect 22 May 2015 10:14

News24 makes headlines again, and again, and again

News24, one of South Africa's top online news brands, took to the streets of Joburg on Tuesday to show motorists just how much breaking news they may be missing...

Issued by 22 May 2015 13:50

Rock paper saves trees in award campaign

To promote its recently launched competition, The Architecture for Social Gain Awards, Saint-Gobain has used 'tree free' paper to promote awards...

22 May 2015 14:57

Cricketers dominate Twitter in SA

After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

By Jacques van den Bergh 22 May 2015 11:04

The "new" listener

His name is Karabo Tabane and at face value he is a radio presenter's favourite listener. There are quite a few of them and they are unique and easy to identify too...

By Bob Mabena, Issued by Kaya FM 95.9 22 May 2015 13:14

Mobile engagement grows with text increasing in importance

According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile...

22 May 2015 14:08

Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply...

Issued by DQ&A Media Group 22 May 2015 12:55

New partnership just the ticket for event organisers and promoters

The new title sponsorship of Gauteng's premier multipurpose entertainment venue - the Ticketpro Dome - has opened the door to a one-stop ticketing solution for event organisers and promoters...

Issued by Ticketpro Dome 22 May 2015 13:23

Asking the right questions of your data

In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage...

By Tshwaraganag Tshikedi, Issued by NATIVE VML 22 May 2015 10:31

Organisational ethics: Zinto gets everyone on board

The fifth annual Ethics Conference 2015, hosted by the Ethics Institute of South Africa, got underway on Monday 18 May 2015 at Gallagher Conference Centre in Midrand...

Issued by Zinto Activation Group 22 May 2015 11:44

Come Demystify the Inbox with Everlytic

Everlytic MD Walter Penfold will present the findings of the largest research survey ever carried out on how South Africans use email...

Issued by Everlytic 22 May 2015 13:32

Welcome to the new campaign, Appetite for Good! Support this cause and walk for someone who can't

Over the years Worx Group has quietly found ways to involve themselves in small ways in their community...

Issued by The Worx Group 22 May 2015 09:48

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