At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...
Leigh Andrews 18 Sep 2018
South African Chenin blanc wines take centre stage in a first-of-a-kind study that explores the sensory space of wine using data mining and machine learning techniques...
7 May 2018
The global bread and bakery product market displayed modest, but sustainable growth throughout the period under review, increasing from 122,000 tonnes in 2007 to 129,000 tonnes in 2016...
23 Apr 2018
A new study finds that traditional 'bricks and mortar' retailers are seeking to buttress their ailing offline-store activities with the development of integrated online engagement channels...
10 Apr 2018
The e-cigarette industry has been increasingly viewed as one of the most disruptive changes in the tobacco market, with vapes now commonly perceived as an alternative to traditional tobacco products...
Tanusree Jain 8 Mar 2018
A new whitepaper reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it...
28 Jun 2017
Clariant's biennial global Automotive Trendbook presents the colour areas that will play a role in the automotive industry in the future.
31 May 2017