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GLOBAL

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

GLOBAL

First-of-a-kind study explores the sensory space of South African Chenin wines

South African Chenin blanc wines take centre stage in a first-of-a-kind study that explores the sensory space of wine using data mining and machine learning techniques...

7 May 2018

GLOBAL

Global bread and bakery consumption continues to experience modest growth

The global bread and bakery product market displayed modest, but sustainable growth throughout the period under review, increasing from 122,000 tonnes in 2007 to 129,000 tonnes in 2016...

23 Apr 2018

GLOBAL

New research reveals traditional retailers intensify focus on omnichannel approach

A new study finds that traditional 'bricks and mortar' retailers are seeking to buttress their ailing offline-store activities with the development of integrated online engagement channels...

10 Apr 2018

GLOBAL

Why the e-cigarette industry needs global regulations

The e-cigarette industry has been increasingly viewed as one of the most disruptive changes in the tobacco market, with vapes now commonly perceived as an alternative to traditional tobacco products...

By Tanusree Jain 8 Mar 2018

GLOBAL

Research reveals key drivers of sharing economy

A new whitepaper reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it...

28 Jun 2017

GLOBAL

2019 automotive styling shades trendbook launched

Clariant's biennial global Automotive Trendbook presents the colour areas that will play a role in the automotive industry in the future.

31 May 2017