27 Nov 2012

CSI

 



Let's support the little guy

Not only large corporates need to engage in CSI / CSR, says MD of PR Worx, Madelain Roscher, SMEs need to get involved as well. According to Roscher, companies will see benefits in terms of brand recognition, increased sales, return on investment (ROI), tax benefits, and, most importantly, fostering trust with employees and the general public - all that while contributing to a greater good... What are you waiting for?!

Remember the ladies in orange at the 2010 FIFA World Cup who were accused of ambushing marketing for Bavaria? Well, Trade and Industry Minister Rob Davies has warned that he'll be having none of that during AFCON 2013. Davies plans to designate the sporting event as a "protected event" to ensure stringent advertising laws are enforced.

Former MTN CEO Phuthuma Nhleko is a wanted man - wanted by Anglo American that is, to take the helm. While chairman John Parker sings his praises, a London-based mining analyst doesn't believe him to be the right man for the job, citing lack of operational mining experience.

It's not often that the big guy lends a helping hand to the little start-up, but here's a little heart-warmer for you; as part of its Enterprise Development Initiative, Cape Town's Protea Hotel Victoria Junction has signed a "twinning" agreement with a local guest house in Thornton. In order to help the guest house owner, Khanyisa Balfour, put her best foot forward and realise her life-long ambition, the Protea Hotel Victoria Junction management team will provide expertise and training to the guest house owner.

Let's all put our best foot forward into what's left of 2012!

Sindy Peters: Group Head, Content

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CSI


Nominate a Christmas wish for Breakfast Xpress
The annual 94.7 Highveld Stereo Christmas Wish campaign has partnered with M-Net Cares to grant the wishes of people who just do not have the means to help themselves. The show opened this week and wish granting has begun. Nominations can be emailed to wish@highveld.co.za.

Pick n Pay runs Hampers Against Hunger
Pick n Pay has once again joined forces with Foodbank SA and the Times Media Group to feed those in need this festive season. The Hampers Against Hunger campaign in 2011 raised just over R500 000 and the retailer is again calling on shoppers to make a difference - no matter how small - to the many South Africans who face a bleak festive season this year. Read more >>

Strate Charity Shares donates R400 000 to welfare organisations
Four worthy causes recently received a donation of R100 000 each from Strate Charity Shares (SCS), an innovative scheme designed to get rid of unwanted odd-lots of JSE-listed shares. Read more >>

Community services


Bookboon and RMB team up to support students
Rand Merchant Bank (RMB) has joined the publisher Bookboon.com's mission to end students' struggle to finance their studies and reduce South Africa's high university drop out rates. The bank has teamed up with the publisher to bring free academic textbooks to South African students. Thanks to free textbooks, South African students are able to save on average R8 800 per year. Read more >>

Online counselling a vehicle to get help from LifeLine Pietermaritzburg
LifeLine Pietermaritzburg online counselling was established in 2001 in response to people who were unable to call the crisis line and found it difficult to attend face to face counselling. The LifeLine service, with just 55 counsellors, responds to over 100 counselling cases per month. Read more >>

Corporate social investment


Gary Player Invitational to support Wildlands Conservation Trust, Wings and Wishes
The Gary Player Invitational (GPI) charity golf event has announced that the KZN-based Wildlands Conservation Trust and Port Elizabeth based Wings and Wishes are the two beneficiaries for 2012. Read more >>

The positive effects of concerted CSI partnership
[Madelain Roscher] The concept of "corporate social investment" (CSI) or "corporate social responsibility" (CSR), is often misinterpreted that only large "corporate" companies address "social" issues through large "investments", and that it is only their "responsibility". I would like to elaborate on the importance of good corporate citizenship, and why business, regardless of size, is not divorced from social issues. Read more >>


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