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We develop business-changing, culture-defining and award winning ideas for brands. Ranked in the top 3 regional networks in Africa and consistently in the top 10 global agencies.
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The real cost of pitching - and is it always necessary?

Creating relationships with new clients and customers may be the recipe for business success, but most creative agencies today are finding it hard to maintain ties that last even five years. With most marriages lasting longer - at eight years on average - this begs the question about how long-term relationships can be improved and nurtured in the industry. 1 Jul 2022 Read more

Bodyright urges us to be unretouched and unashamed with 'March Unfiltered' movement

The initiative from TBWA\New Zealand asks brands, advertisers, and users to flood feeds with authentic images and combat dependence on unethically altered images. 31 Mar 2022 Read more

TBWA tops world's most innovative and creative lists for 2022

It's been a month of wins for TBWA\SA. Just days after being named to Fast Company's prestigious annual list of the World's Most Innovative Companies (MIC) for 2022, ranking No.1 in the Advertising sector, TBWA\Hunt\Lascaris has also again been named No.1 Agency in SA and TBWA\SA South Africa's No.1 Group for 2021 by The Creative Circle. 17 Mar 2022 Read more

TBWA named Adweek's 2021 Global Agency of the Year

The Disruption® Company was recognised for its business growth, creative product, innovation focus and strength around the world. 13 Dec 2021 Read more

Nissan and TBWA 'innovate to excite' South Africa - taking home a Loerie's Grand Prix

How does a car manufacturer hack an internationally popular navigation app to provide a previously unconsidered South African market with unique tech aimed at keeping them safe on the road? Enter Nissan Shwii - a downloadable series of Zulu-language audio commands compatible for use on the Waze platform. 2 Nov 2021 Read more

TBWA\Group celebrates signing on 'force to be reckoned with', Refilwe Maluleke

Yellowwood managing director joins the mother body as chief strategy officer, while retaining her position at the strategic marketing agency. 20 Oct 2021 Read more

Feel-good tech to bring the magic back to retail, finds TBWA\ Future of Retail report

But retailers will need to blend the best technology offers, with the best real life brings 21 Sep 2021 Read more

TBWA nails Build it's new essence - Yes We Can!

Back in 2019, Build it set out with the objective of refreshing their brand, as well as having a broader market appeal. They achieved this by launching a modern and more contemporary brand identity that is bolder, brighter and simply better, giving their stores and overall image a more refined, aspirational, yet approachable feel. 23 Jul 2021 Read more

TBWA\South Africa proves having a purpose brings its own rewards

The agency has been crowned Agency of the Year at the contest recognising the world's most powerful cause marketing 5 Jul 2021 Read more

TBWA\Hunt\Lascaris Johannesburg's a winner once again at The One Show

Recognition at the prestigious international award show highlights the agency's artistry and ability to compete on a global stage 11 Jun 2021 Read more

TBWA\Hunt\Lascaris Johannesburg's 'Marital Bliss' ticks all the boxes at D&AD Awards

The agency has won two Wood Pencils for the best in advertising, design, craft and impact work for its radio campaign for the City Lodge Hotel Group 31 May 2021 Read more

TBWA\Hunt\Lascaris presents Shwii by Nissan, the first turn-by-turn set of navigation commands on the Waze app

Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice. 26 May 2021 Read more

SA budget: It's time to disrupt the status quo

The 2020/21 National Budget comes at a time of extreme upheaval and disruption for the economy, businesses, communities and citizens alike. But the policy choices made by the government alone will not get SA Inc and its people through the storm. The recovery right now is simply too slow to offer enough optimism and confidence of a better future for all, especially the most vulnerable members of society. But it's at a time like this, when true disruptive forces can come to the fore to drive change, offer hope and brighten lives. 2 Mar 2021 Read more

See sustainability through different eyes in this powerful Standard Chartered global campaign by TBWA\ Singapore

The short film "Through Different Eyes" signals a new chapter in the bank's commitment to financing sustainability in places that need it most. 11 Feb 2021 Read more

South Africans urged to #MakeTime to teach our sons that crimes against women and children are unacceptable

Already recognised as having one of the highest rates of rape and domestic violence in the world, according to the South Africa 2020 Crime and Safety Report, the frequency at which women in South Africa are murdered by their partners is also five times higher than the global average, according to the World Health Organisation. 27 Nov 2020 Read more

MTN Group appoints Omnicom Group as global marketing services provider across operations

MTN Group names Omnicom Group as MTN's lead agency partner across its footprint following a competitive pitch process. Cementing a partnership that commenced in 2017, group chief executive officer at TBWA South Africa, Luca Gallarelli says he is extremely excited to enter into this new chapter with MTN. 24 Nov 2020 Read more

TBWA\Hunt\Lascaris 'In it with you' Liberty repositioning places humanity at the heart of financial services

The year 2020 will go down as the time that changed peoples' way of life and their outlooks, and focused thoughts on personal welfare and financial survival. It is a year that has emphasised our humanity, need for personal connections and self-re-evaluation of what is important. 3 Nov 2020 Read more

Brands and belonging

Can brands be part of the journey to satisfy our need to belong? 21 Aug 2020 Read more

Sting Content Production creating agile content for the ever-changing landscape

TBWA\South Africa has announced the launch of Sting Content Production, a creative unit that will focus exclusively on agile video production to cater to the growing demand for fast, cost-effective and high-quality video content. In the past two years, Africa has seen explosive growth in consumption of video content with the rise of short video platforms and faster connectivity. 15 Jul 2020 Read more

HDI Youth Consultancy merges with marketing experts Yellowwood to ignite growth in the youth market space

Effective from 1 June, specialist youth agency HDI Youth Consultancy has merged with leading business and marketing strategy consultancy, Yellowwood. Housed within the award-winning South African collective of TBWA\, the merged entity is geared to maximise insights covering the full spectrum of the SA youth market. It will leverage HDI's existing knowledge base, IP and tools, which will combine with the structure, insights and intellectual firepower of Yellowwood to create a formidable proposition. 15 Jun 2020 Read more

TBWA\SA once again takes top spots at Creative Circle Annual Awards

For the second consecutive year, leading global creative group TBWA\SA has taken top honours in the Creative Circle Annual Awards, landing 2019 Overall Rankings Group of the Year. Part of the SA creative collective, TBWA\Hunt Lascaris Joburg was also recognised as 2019 Annual Awards Agency of the Year and 2019 Overall Rankings Agency of the Year. 2 Mar 2020 Read more

TBWA\ tops the Loeries Rankings

The Loeries, which held their awards in August, has announced their 2019 official rankings for Africa and the Middle East with TBWA\ named as the regional group agency for the second year in a row. 4 Dec 2019 Read more

TBWA\ Africa Conference 2019

TBWA\ recently hosted its annual #TBWAAfricaConference, bringing together 47 offices from 28 markets across the continent. Under the theme of #DISRUPT, the African collective gathered to share insights on techniques and trends to explore creativity as a growth engine and to analyse innovative approaches in disciplines such as 4IR and technology in Africa. 6 Nov 2019 Read more

TBWA\ Africa Conference to be held in Johannesburg

The TBWA\ Africa Conference is an annual three-day event that attracts industry leaders from across Africa to strengthen growth at agencies across the collective, by sharing insights on creative techniques and trends - including strategic collaboration - examining developments in various markets, categories and media types, exploring the use of creativity as a growth engine and analysing innovative approaches in disciplines such as 4IR and technology in Africa. 21 Oct 2019 Read more

TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa

TBWA has announced the appointment of Luca Gallarelli to Group CEO, TBWA\South Africa. 10 Sep 2019 Read more

#Loeries2019: The importance of creating work that's locally relevant but still globally competitive

For the second time in a row, TBWA\ was recognised as Regional Agency Group of the Year at the Loeries Awards, which, this year, took place on Saturday, 24 August 2019 at the Durban ICC. 3 Sep 2019 Read more

TBWA\ and Grid Worldwide cement their investment creative position by combining Grid, Openco

In a move to cement its strength in the investment creative space, Grid Worldwide has acquired Openco, both of which form part of award-winning collective TBWA\South Africa. 24 Apr 2019 Read more

TBWA\ appoints Wimpie le Roux as managing director for its coastal region

Award-winning marketing collective TBWA\South Africa has appointed Wimpie le Roux to lead its coastal operations, overseeing offices in Durban, Cape Town and Port Elizabeth. 20 Mar 2019 Read more

#Newsmaker: Sean Donovan on TBWA's outstanding year

TBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year based on the strength of its creative product. 13 Dec 2018 Read more

TBWA\Worldwide named Adweek's 'Global Agency of the Year'

TBWA\Worldwide was recently named Adweek's 2018 'Global Agency of the Year'. Adweek, the United States-based publication covering the brand marketing ecosystem, is a publication devoted to advertising and marketing. 6 Dec 2018 Read more

A workforce ready to disrupt in the Fourth Industrial Revolution

How TBWA\ South Africa's investment in data, content, digital and culture is essential to continuous learning and skills development for the 'agency of the future'. 22 Nov 2018 Read more

TBWA\ Collective soars to success at Loeries Africa Middle East 2018

Named Regional Agency of the Year 2018, TBWA\ collectively took home 39 Loerie Awards, including two Grand Prix, seven Golds and nine Silvers, 15 Bronze and 5 Craft Certificates solidifying its position as the top regional agency in Africa Middle East. 17 Sep 2018 Read more

Taking peer-to-peer learning to the next level as fast-paced modern workplace demands a constant skills reboot

Finding the time and energy to learn new skills is becoming increasingly difficult in the fast-based modern workplace. Yet the only way to stay ahead is with a highly skilled, innovative workforce that refuses to be left behind as new technology marches on. 6 Aug 2018 Read more

TBWA and Facebook team up for regional creative agency programme

Facebook Blueprint programme to benefit more than 1,500 employees 16 Jul 2018 Read more

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

TBWA\Worldwide recently appointed David Uribe, co-founder of SmartBeemo, as regional data director for Africa and the Middle East. 21 Jun 2018 Read more

Advertisers must think differently as non-agencies and AI disrupt the industry

Advertising is an industry that lives on the cusp of changes in the world. These changes are driven by new technologies and players. If agencies do not adapt, the industry they work in will move on without them. 26 Jan 2018 Read more

TBWA Africa Conference kicks off, telling African stories

The TBWA\ annual Africa conference taking place in Durban this week, from Tuesday, 28 November to Thursday, 30 November, has attracted delegates from 29 countries on the continent and further afield... 28 Nov 2017 Read more

TBWA Africa Conference 2017

Top-ranked regional agency group, TBWA recently hosted its annual Africa Conference which brought together the top minds and creative leaders from across 29 countries... 16 Nov 2017 Read more

Phembani acquires further stake in TBWA\South Africa

South African-based industrial holding company, Phembani Group Proprietary Limited (Phembani), with investments in mining, energy, infrastructure, and industrial services, announced that it has acquired a further stake in award-winning agency TBWA\South Africa. Headquartered in Johannesburg, the agency has six offices with over 550 employees. 25 Oct 2017 Read more

[Newsmaker] Sechaba Motsieloa from Magna Carta

Sechaba Motsieloa was appointed as the new CEO of Magna Carta Reputation Management Consultants last month. He began his new role at the beginning of September, having moved from McDonald's South Africa where he was corporate affairs director 5 Sep 2016 Read more

[BizTrends 2016] Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead. 18 Jan 2016 Read more