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Captivating Gen Z: The power of experiential marketing
With over 46% of the South African population making up the Gen Z generation (12-27 years old), it is that key brands know exactly how to effectively build efficacy, trust and affiliation within this audience. What makes them pull out their phones more than Tik Tok, their latest Instagram story likes and their Uber Eats or Deliveroo order status? 20 Jun 2024 Read more

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move
Winter isn’t just for fan heaters, electric blankets, and Woollies Chuckles hot chocolate; it’s a season where: 30 May 2024 Read more

Unlocking the power of promotional trade marketing: A data-driven approach
In the age of TikTok, Instagram, Facebook (the list goes on and on…) digital channels often steal the spotlight and take priority. One strategy remains a cornerstone for influencing consumer behavior: promotional trade marketing. 29 Apr 2024 Read more

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy
In today's economic climate, marked by rising inflation and heightened price sensitivity, the battle for consumer attention and loyalty has intensified. Brands are seeking innovative ways to break through the noise, especially in competitive consumer markets. 14 Feb 2024 Read more

Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design
In a significant move to strengthen its creative leadership, Tradeway Promotions has appointed David Tshabalala as head of design. Celebrated as an influential thought leader and a beacon of creativity, Tshabalala, also known by his artistic moniker Slaying Goliath, is set to steer Tradeway's design vision into the future. 15 Nov 2023 Read more

Tradeway Promotions wins with Jacobs at inaugural Shop! South Africa Awards
Tradeway Promotions, a leading below-the-line marketing agency, is thrilled to announce its recent win at the Shop! South Africa (Shop! SA) Awards. The agency has been awarded Silver in the Grocery Shopper Marketing - Food category for its exceptional Jacobs Douwe Egberts Jacobs Aroma campaign. This recognition was a part of the inaugural Shopper Marketing Awards, which celebrate the industry's creativity, innovation, and excellence across retail executions. 9 Nov 2023 Read more

Festive season frenzy: How to activate brand awareness this Black Friday and beyond
Black Friday signals the beginning of the festive season frenzy. In the world of retail and consumer goods, that means one thing - opportunity. And not just any opportunity. It's the kind of seismic moment that can make or break annual targets. Last year, FNB reported that its customers alone spent a record R3bn on Black Friday, with 80% of spend taking place in physical stores - an increase of 18% from the previous year. This year, Black Friday is expected to be even bigger, with many South African retailers planning a bonanza Black Friday period. For brands, this means increased consumer footfall with intent to buy. But how do you cut through the noise and make sure your brand not only survives but thrives in this ultra-competitive landscape? 1 Nov 2023 Read more

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane
When it comes to below-the-line brand activations and promotions, a national agency is only as good as its strength in each and any region. In pursuit of ensuring Tradeway is the leading agency in each of South Africa's three major economic hubs, we are strengthening our operational expertise with executive appointments of senior stakeholders in KwaZulu-Natal and the Western Cape. 11 Aug 2023 Read more

4 alcohol consumption trends moving the market
Between flavour exploration, an explosion of local boutique brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale - in-store, online or on-consumption - is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced promotional agency can help you create experiences that resonate with consumer buyer behaviour to maximise market share and sales. 6 Mar 2023 Read more

Activate the power of partnerships: How to maximise value with your promotions agency
Corporate marketing ecosystems are complex. Large internal teams spanning brand, digital, trade and public relations (the list goes on!) are supported by a network of supplier marketing agencies - who all, in turn, have their own networks of partners and suppliers (collectively this is "the channel"). 31 Jan 2023 Read more

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant
E-commerce has never been easier, safer, or more convenient. But, as it turns out, us humans haven't gone full cyborg, yet. We love connecting over real-life shared experiences. And shoppers, starved of everyday opportunities to connect during the pandemic are making up for lost time in SA's malls in a big way. It's time for brands to follow suit. Stop being a wall flower on supermarket shelves. Get back into the forecourts of malls and forefronts of consumers' minds with experiential events and brand activations. 15 Nov 2022 Read more

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
Fast moving consumer goods (FMCG) contribute R1tn to South Africa's annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people (or 16% of the country's total formal labour force). But this robust sector isn't immune from disruptive innovation and evolving consumer behaviour. 6 Oct 2022 Read more

10 banking trends in South Africa shaking up the future of below-the-line marketing
The term 'trends' is certainly not something new to the world of below-the-line marketing or consumer promotions in general. After all, this has been a longstanding buzzword that touches just about every factor of life to some degree or another. And you guessed it, that most certainly includes the banking industry in South Africa. 8 Apr 2022 Read more

Lead with human-to-human marketing in 2022
Over the past two years, the world has undergone some immense changes. As a society, we've experienced lockdowns and isolation, had the option to shop in-store stripped away and been deprived of attending countless in-person events. 25 Feb 2022 Read more

Retail apocalypse? No way, SA!
Buying online may be convenient, but most local shoppers still prefer hitting the malls. 3 Dec 2021 Read more

We are vac-in business!
Get in touch with us today and let's discuss how we could add a new perspective to your marketing plans whilst remaining safe and compliant! 12 Nov 2021 Read more

Promotions and activations: A brave (not so) new world lockdown Level 2
Do yourself a favour and take a drive through your nearest township or city centre today. Check out the throngs of people in the shopping malls, cruise past the bustling taxi ranks, bus terminuses and informal traders. See those queues of shoppers masked up, socially distanced and sanitised to within an inch of their lives outside the local Shoprite, Checkers and Woolies? It's business as usual on the streets of SA. 1 Sep 2020 Read more

Immersive brand experiences
As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. 4 Sep 2016 Read more

Why all marketing should be experiential
While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially driven material. 2 Sep 2016 Read more

Using a flash mob to create brand awareness
The why

While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down.
 29 Aug 2016 Read more

Are you ready for experiential marketing?
Humans are odd little creatures, don't you think? We buy products in the hope that they will make us happy, boost our confidence, give us a feeling of satisfaction, or fit in better. Why else would we flash logos on the outside of products? Predictably, though, the serotonin-induced thrill of the new fades away. The feelings of expectation and exhilaration we felt at the moment of purchase are soon spurned by our frontal cortex. We can't help it! It's part of what makes us human. The good news for marketers, though, is that even the most jaded shopper can be influenced by the power of an experience. 25 Aug 2016 Read more

Benefit from brand ambassadors
Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process. 26 Jul 2016 Read more

Short term sales spaces
Pop goes the world

You never know where your brand could pop up next! Short-term, temporary retail leases - or pop-up shops to you and me - have grown 16% annually since 2009 according to a recent Specialty Retail Report and is a thriving $8bn industry in the United States. Even online gig brands like Amazon and Google have experimented with pop-up shops to promote new products.
 19 Jul 2016 Read more

Cost-effective experiential solutions to boost your brand
By now the good news of experiential marketing has reached you and you are sure to be interested in the positive returns it offers. In many instances, companies have discovered that they just don't have the budget to support their new found interest in experiential marketing, but is that really true? By design, experiential marketing is all about creating an experience that is memorable for your customers. There's no rule book that says the experience has to cost you a fortune and if you're willing to get creative, there's most certainly a cost effective experiential solution just waiting to boost your brand. 28 Jun 2016 Read more

Nurture attention into engagement with experiential marketing - Create the real customer experience
Have you ever heard the quip "I'm too poor to even pay attention"? That would certainly be a shame in the marketing world in this day and age, as attention these days is quite frankly considered to be currency! Without attention, a business and product simply cannot thrive. With the right attention however, you can see your business, product and brand soar to new heights. How do you get the right type of attention? You do this by creating an experience that doesn't just draw attention, but nurtures the type of engagement that is good for your business, as much as it is good for your consumers. 22 Jun 2016 Read more

Top reasons you should be implementing experiential marketing
Traditional advertising has had its day. In fact, it still works rather well for many companies, but there's a new kid on the block and it's high time everyone gave it some attention! Who's the new kid? It's experiential marketing. While this type of interactive and highly personalised marketing strategy wows the rest of the world, you might be lagging behind a little. Still haven't found a reason to use experiential marketing in your advertising campaign/strategy? 17 Jun 2016 Read more

Michelle Storey
Take a moment to think about the top brands that you consume - what tech you prefer to purchase, what cars you hold in high regard, even the grocery stores you choose to shop at - and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article. 24 May 2016 Read more

Michelle Storey
The average consumer is exposed to thousands of marketing messages each week from digital sources, whether from their newsfeeds on various social media platforms or paid advertising on websites - and with such an overwhelming quantity of input, it's a significant challenge for any brand to make themselves really stand out. As a marketing specialist, it is a challenge I face head-on for my clients through one of our most powerful marketing solutions - experiential marketing. 12 May 2016 Read more

Tradeway takes Melrose back-to-school
Leading experiential activation agency, Tradeway, executed an out-of-store and in-store engagement sampling campaign for Melrose to connect with mothers and; drive further enthusiasm and excitement with kids and tweens. 5 Jul 2013 Read more

Tradeway drives switching at shelf
Leading experiential activation agency, Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. 6 Jun 2013 Read more

Tradeway delivers high return for Nescafe Alegria
Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria's solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod that was specially designed to keep the freshness and quality of the coffee so that it features in each and every cup. 10 May 2013 Read more

Tradeway's Techway
Leading experiential activation agency, Tradeway, has announced the completion of testing the second phase of its proprietary practice management software which the company says will further boost efficiencies and drive additional return on investment (ROI) for customers. 9 May 2013 Read more

Tradeway's activates KFC breakfast drive
For over a year, leading experiential activation agency, Tradeway has been activating KFC's breakfast offerings on the ground. Starting off in late 2011 as a trial, Tradeway successfully executed on the well known A.M. Riser, securing A.M. Oats and most recently in 2012 the A.M. Benedict campaign. A.M. Benedict had a three-tier strategy; sampling, cross-selling and proximity marketing. 17 Apr 2013 Read more

Tradeway invests in the future of our youth
Leading experiential activation agency, Tradeway, has announced the launch of its Tradeway Academy, which will focus on equipping the South African youth with essential life and business skills to increase their employment opportunities in both the formal and informal job sectors. 10 Apr 2013 Read more

Tradeway Promoters engage with over 50 000 customers to introduce the KFC Breakfast Range
KFC appointed Tradeway Promotions to run a nationwide sampling campaign to introduce the a.m. Riser breakfast meal to customers in store during April and May 2012. 18 Jun 2012 Read more

Tradeway Promotions launches new digital home and expands nationally
Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world's leading brand names, announces the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model. 18 May 2012 Read more

Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottle
SAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of "Being refreshingly different." 22 Mar 2012 Read more

Tradeway Promotions recruit 2 000 consumers for Hansa Pilsener
Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, managed the consumer recruitment element of the highly successful Hansa Pilsener "Legends in the Making" campaign, which through face-to-face interaction saw 2 000 Hansa Pilsener consumers being rewarded with tickets to staged music concerts nationally. 14 Mar 2012 Read more

Tradeway Promotions target ShisaNyama's to introduce new Castle Lite 440ml can
Castle Lite in conjunction with Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, recently ran a highly successful campaign across ShisaNyama's in Egoli, introducing customers to the new 440ml Castle Lite can. This was done by engaging with customers and offering them the authentic experience of enjoying an extra cold Castle Lite. 23 Feb 2012 Read more

Tradeway Promotions learner road show secures over 2 000 bursary registrations for Sasol
Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, were appointed by Sasol to activate a bursary roadshow for Grade 11 and 12 learners in Sasolburg and Secunda, to promote awareness of the Sasol Bursary Programme and to secure online registrations. 21 Apr 2011 Read more

Tradeway Promotions are excited to announce the official opening of their Pretoria office, which is based at the Loftus Versfeld Stadium on Lynnwood Road. 28 Oct 2010 Read more

Tradeway takes Duracell's world record to the stores
Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell's Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes. 24 Jun 2010 Read more

Tradeway's beach activation delivers exponentially for Pringles
Leading experiential company, Tradeway Promotions, has executed one of the most comprehensive consumer beach campaigns for its customer, the Fore Good Group, which is the exclusive distributor and brand custodian for Pringles® in southern Africa. 28 May 2010 Read more

Tradeway team creates Castrol Performance Lab football experience
Tradeway played a pivotal role in the success of the Castrol Performance Lab, an experiential football nerve centre that immerses guests in the core Castrol brand proposition. Castrol and BP local and international guests were hosted prior to Confederations Cup Matches at six events at the Urban Tree Venue in Kramerville, Sandton, where Tradeway provided well-trained game managers and hostesses to ensure guests fully experienced the high-tech centre. Loudfire executed the construction, installation and finish to the Lab and produced the full food and beverage experiential. 7 Oct 2009 Read more

Tradeway Promotions expands into Africa
Tradeway Promotions has announced its expansion to Namibia and Botswana, offering clients broader coverage in the Southern African region as a first step to further international expansion. The leading promotions company, which services consumer brands in the promotional, experiential and field marketing arenas, can now offer full service including sampling, demonstrations, pamphlet distribution, road shows and experiential event support in these neighbouring countries. 23 Jul 2009 Read more

Bravo for Bravia!
Tradeway Promotions has announced that it has completed its in-store promotional campaign for its client, Bravia, the High Definition (HD) TV offering, driven by unique Sony technologies with world-first features including Motionflow, inspired design, wireless connectivity and environmentally-aware production. 14 Jan 2009 Read more

Tradeway gets its promoters on track
Tradeway Promotions has announced that it has successfully completed its pilot project using its custom cellular location-based services to track and monitor promoter activity and performance. 13 Nov 2008 Read more

Canderel© acknowledged Tradeway Promotions' contribution to helping the brand win the Gold Award at the Cape Town Good Food & Wine Show 2008. 1 Jul 2008 Read more