Ideas don’t build brands. What happens after the idea does.

Tradeway is Africa’s leading independent activation agency; a full service, turnkey partner that takes brand strategy from the boardroom to the shelf, from intention to reality. We specialize in trade - where consumers act and transact - and we deliver measurable results in any channels, anywhere in South Africa, at any scale.

We are proudly independent, Level 1 BBBEE, and powered by PromoForce - our proprietary campaign management platform that gives clients real-time visibility of every activation, every shift and every result.

What We Bring

260 permanent employees and a national network of over 15 000 trained brand ambassadors - giving you the reach, consistency, and human connection to win where it counts.

Category expertise across FMCG, banking, telecommunications, automotive, tobacco, liquor, finance and pharmaceutical sectors. An extensive national channel and touchpoint network spanning formal retail, informal trade, and every environment in between. An in-house creative studio, in-house procurement, logistics and warehousing.

Our Services

Experiential Events:
Brand experiences that create moments consumers remember long after the campaign ends. We design and execute immersive activations that build emotional connection, drive trial, and earn lasting loyalty.

Activations:
In-store, out-of-home, and field activations that put your brand in front of the right person, in the right place, at the moment they are ready to buy. Consistent. Scalable. Measurable.

Promotions:
In-store promotions, sampling campaigns, and point-of-purchase executions that give consumers a reason to choose your brand today instead of tomorrow. Awareness is easy. Demand is hard. We drive demand.

Events and Corporate Events:
Product launches, roadshows, conferences, expos, trade shows, and corporate events - managed end to end. Every live event is a moment of truth for your brand. We make sure it lands.

TradeForce:
Our dedicated trade marketing solution - driving channel supply and demand through trained, managed, and accountable field teams that represent your brand with consistency and precision across formal and informal trade.

BrandForce:
A specialist brand ambassador solution - connecting your brand to consumers through human interaction that builds trust, drives trial, and converts attention into action at scale.

PromoForce:
Our proprietary campaign management and measurement platform. Real-time field activity tracking, geo-verified engagements, live performance reporting, and post-campaign actionable insights - so no activation ever disappears into anecdote.

POS Merchandising:
Point-of-sale strategy, design, fabrication, and in-store execution - all owned in0house. From concept to shelf, we control quality, timing, and consistency at every touchpoint.

Digital and Mobile:
Digital marketing, social amplification, and mobile engagements that extends the reach and life of every physical activation. We bring the benefits of digital measurability to everything we do in the real world.

Warehousing and Kitting:
Over 7500 square meters of warehousing, in-house fabrication, and kitting capability - giving us the logistics infrastructure to activate at volume, with speed and precision, nationally.

Sponsorships:
We help brands turn sponsorship rights into real consumer experiences - combining deal expertise, activation capability, and PromoForce measurement to deliver sponsorship ROI that goes beyond logo visibility and into commercial outcomes.

Whatever your brand needs to show up, connect and convert - we have the people, the infrastructure, and the technology to make it happen.

Let’s talk about what real looks like for your brand.