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Sign of the future? The creativity of April Fool's Day pranking in the retail industry

LEIGH ANDREWS

April Fool's Day has come and gone, but we should nurture the creativity involved in putting together some of the more elaborate ideas. Here's a round-up of some of the best retail industry April Fool's Day pranks we've seen this time around, and why we shouldn't rule out seeing similar innovation for real in the future... read
Winning with sustainability in retail

VANESSA HILTON-BARBER

While there's pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to be the change when it comes to sustainability...read
Burger King tests plant-based meat with an impossible whopper
Burger King, known for meaty excess like its 1,150-calorie Bacon King sandwich, is now selling a plant-based burger...read
CRM
Are your Employee Experience efforts misguided?
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E-commerce
#TechBytes 6: Sell the dream and the nightmare
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ESG & Sustainability
Support local food gardens w/ Checkers Market Day
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Mondelez to add Cocoa Life / 'Helping Farmers to Grow' symbol on chocolate products
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Exhibitions & Events
HospiceWits Night with the Stars to close SA Fashion Week
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Green Sustainability
Puma to launch a sustainable sportswear collection with First Mile
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Retail Marketing
Why 'brands using brands' get it wrong. The 'win a prize' dilemma

SARAH DEXTER

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Business
Incognito Mode - not as private as you think
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