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Sign of the future? The creativity of April Fool's Day pranking in the retail industry

LEIGH ANDREWS

April Fool's Day has come and gone, but we should nurture the creativity involved in putting together some of the more elaborate ideas. Here's a round-up of some of the best retail industry April Fool's Day pranks we've seen this time around, and why we shouldn't rule out seeing similar innovation for real in the future... read
Winning with sustainability in retail

VANESSA HILTON-BARBER

While there's pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to be the change when it comes to sustainability...read
Burger King tests plant-based meat with an impossible whopper
Burger King, known for meaty excess like its 1,150-calorie Bacon King sandwich, is now selling a plant-based burger...read
CRM
Are your Employee Experience efforts misguided?
Read
CSI
Support local food gardens w/ Checkers Market Day
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Mondelez to add Cocoa Life / 'Helping Farmers to Grow' symbol on chocolate products
Read
E-commerce
#TechBytes 6: Sell the dream and the nightmare
Read
Exhibitions & Events
HospiceWits Night with the Stars to close SA Fashion Week
Read
Green Sustainability
Puma to launch a sustainable sportswear collection with First Mile
Read
Retail Marketing
Why 'brands using brands' get it wrong. The 'win a prize' dilemma

SARAH DEXTER

Read
Business
Incognito Mode - not as private as you think
Read
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Twitter
TimesLIVE
@TimesLIVE
Relief for consumers as retailers adjust prices for VAT-free sanitary pads https://t.co/6hAwsaQ6pP
annemarie_ams
@annemarie_ams
The retail industry is leveraging Augmented Reality to create immersive and personalized customer experiences. 3... https://t.co/VOp9NQajNb
Forbes
@Forbes
Meet the top women investors of the #ForbesMidas list 2019: https://t.co/7TP8RLsMEG by @Kchaykowski https://t.co/lutGlKcNZi
Radio702
@Radio702
"No late fee, no annual fee, no interest, no over the limit fee, no card number, no expiration date, no CVC number,... https://t.co/Ss7b1v2PkV
Reuters
@Reuters
London-based startup is making a biodegradable, recyclable plastic using leftover lobster shells and other crustace... https://t.co/dEh9mJJTph
More tweets  Follow

New events to diarise
Mercer Africa HR Summit 2019 - 10 Apr 2019 to 11 Apr 2019, Johannesburg
Mercer Africa HR Summit 2019. Connect, Learn and Grow with leading industry experts and international speakers as well as CHROs and other HR leaders across Africa. Read more >>


Sales Summit - 11 Apr 2019, Sandton | 25 Apr 2019, Cape Town
Sales Summit is a full-day training session/sales conference open to all industries/businesses. Our programme/content will spark new creative ways to approach sales/re-think sales methods. Read more >>


Mail & Guardian Influencer Marketing Masterclass
Mail & Guardian - 4 Apr 2019, Johannesburg

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