Last week saw the launch of the Effective Measure e-Commerce Industry Report 2016 that compares online and offline shoppers and explains what motivates their buying behaviour. 58% of the 12,000 respondents indicated that they prefer to pay with a card and bill payment merchants, while 23% would rather pay on delivery. 59% said that this payment option would motivate them to purchase online more often. In response, Visa - sponsor of the report - is working on taking the friction out of paying for goods by means of Visa Checkout. Having attended Colleen Backström's 'neuromarketing for email' workshop, Leigh Andrews explores the notion of neuromarketing and how to tap the 'buy button' in your customer's brain. It's about "knowing what triggers your audience's attention. Then, having got their attention, turning that into an opportunity to build affinity for your product or service", she explains. Chiara Di Rago, on the other hand, looks into how influencers such as bloggers and 'voggers' can impact consumers' purchasing decisions. Woolworths announced that it's well within reach of its target of 166 stores having 'better snacking options' at their checkout aisles by the end of the month. This represents 50% of Woolworths stores, the remaining of which are scheduled to be completed by 2017.
Jessica Tennant, Retail Editor (@Biz_Retail)
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