Today sees the launch of our special focus feature on
shopper marketing, edited and curated by Louise Marsland. Expect a week of exclusive, must-read content on how technology is changing how people shop as well as how digital signage will transform the retail environment.
Also sharing on the '
best new products this year', Marsland thinks she might have discovered hers for 2016 already: a cat collar called Catterbox that makes your cat 'talk' back.
The case of
Candace Payne and the Chewbacca mask is one of the best examples Sarah Britten has seen of social media working in tandem with a retailer. She explains what marketers can learn from it.
A number of announcements:
Jessica Tennant, Retail Editor (@Biz_Retail)
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