We all want to go global, right? To market and sell our goods and services out there in the big, wide... lucrative... retail world. But Françoise Henderson says that in order to achieve success beyond our shores, global retail success means going very local. On the e-commerce front, it's all very well having an efficient handling department and systems that get the customers' products to them as quickly and as efficiently as possible. But what happens when they need to return them, for whatever reason. That's when you discover that handling the return of goods is as important as the sale And from the US we have an article on the eight criteria that distinguish B2B markets from B2C markets.
Shan Radcliffe, Group Head - Retail (@Biz_Retail)
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