Over the weekend, I received the latest editions of the phone book and Yellow Pages... And I was shocked to see the Yellow Pages looking skinnier than a runway model at Milan fashion week. Digging out my old copy, I noted that it had lost a total of 304 pages - almost 22.5% of it's bulk. What has happened to this old faithful of directories? Is this a marker for the number of companies that couldn't withstand the recession? Are businesses no longer buying large custom ads in the book? Or is this just another way that online is cutting in to print's margins? Vote in our polls:
Where do you search? /
Where is your business listed?
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Shan Radcliffe, Retail editor
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