The time all consumers have been waiting for, and many companies have been dreading, finally arrived on Friday - the new Consumer Protection Act is officially in business. On the subject today, Chris Moerdyk queries whether the Act has opened a legal loophole for comparative advertising, while Matthew Balcomb discusses the necessity for accurately logging consumer complaints - especially if one winds up in court. So make sure all your bases are covered, the game is on.

Shan Radcliffe, Retail editor
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