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Mon 7 December 2009
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Connecting for the cause

We're only one week into December and already it's gearing up to be a busy season... and I'm not even talking holiday festivities. People around the world celebrated World AIDS Day on 1 December, and Nike is jumping in on the CSI action with its "Lace Up, Save Lives" campaign. The initiative hinges on the sale of special red Nike laces, and although one may think that R40 for laces is a bit steep, just remember, a pair of branded socks costs just as much (if not more) and the proceeds of the campaign will go to fighting AIDS in Africa. Not a bad idea for a stocking stuffer while helping save the population. Meanwhile, in Copenhagen, the UN is looking to save the world as the Climate Change Summit opens today. The fact that there are 34 000 people looking to attend the opening session in a venue that can accommodate only 15 000 seems ironically fitting... If the committee can't agree on any sustainable plans to curb global warming, we'll be running out of a lot more than just space. 2010 fever hit Cape Town in a massive way on Friday as fans flocked to Long Street to be near the Final Draw action. If the festivities are any indicator of the party madness that will descend on the country during the FIFA World Cup, then the hospitality industry will definitely have its work cut out for it! [See the photo gallery here.]

Shan Radcliffe, Retail editor
Please send retail news to: retailnews@bizcommunity.com
Responses to this column welcomed in our new online editor's column archive.
Image courtesy of FreeDigitalPhotos.net and Danilo Rizzuti.

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