Realising that the future of online shopping lies in mobile, Spree implemented a mobile app-first approach to improve the overall mobile user experience, thereby driving engagement and shopping on mobile devices, and increasing the mobile conversion rate. While Zeekit, an app that allows you to virtually (from your mobile device) try on outfits before buying online or in-store, launched last week. And SweepSouth launched an app to facilitate the booking process. It also announced that it will expand its on-demand home cleaning service to Durban later this month. For #InnovationMonth, I interviewed Aurelian Lis, the global CEO of Dermalogica, while on business in South Africa to discuss the past, present and bright future of innovation. Pasqua Heard interviewed Gabi Esposito and Jarred Plu'g, founders of Skinny Scoop on winning the Editor's Choice Award for the annual South African Food Review, and Sindy Peters interviewed Relate Bracelets CEO Neil Robinson to gain insight into how the NPO has managed to raise more than R36m in the six years since its inception, against all odds.
Jessica Tennant, Retail Editor (@Biz_Retail)
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