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Results for social media analytics

Analysing social media conversations is crucial

The Regus Second Annual Global Survey 2010, involving 17 000 managers and business owners across 80 countries, revealed that 52% of businesses globally and 55% of businesses in South Africa are using web sites such as Twitter to engage, connect with and inform existing customers.

9 Feb 2012 13:32

[2012 trends] The year of the phoenix

Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action.

By Joanna Oosthuizen 26 Jan 2012 12:37

[2012 trends] Influencers take to the web and run the streets

2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to?

By Mongezi Mtati 26 Jan 2012 11:38

New features for SAS Social Media Analytics

Several new features for SAS Social Media Analytics has been announced which include social scorecards, an author hub and competitive intelligence functionality.

5 Oct 2011 12:07

Using social media in R&D

Business analytics, which integrates the data streams provided by social media, is the next frontier in the struggle to categorise and understand the sheer weight of information that is available to businesses today. According to Pam Chandor of the IBM Software Group, the uptake is expected to be gradual; however, IBM is focusing heavily on this next step in business analytics.

14 Jul 2011 12:50

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