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Results for engagement

Facebook posts that drive interaction and engagement

Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.

By Gordon Geldenhuys 22 Nov 2013 07:18

Nice companies do finish first

Local employers are having a hard time. They are not only struggling to fill vacant positions for high-skilled workers, but they are also struggling to keep their employees at work!

By Johan Poolman 2 Aug 2012 07:30

General Motors drops Facebook advertising on eave of IPO: Why?

General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official.

By Walter Pike 16 May 2012 16:47

[2012 trends] Getting found in 2012

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.

By Lana Hindmarch 27 Jan 2012 13:01

[2012 trends] Who you are shouts too loud!

2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform.

By Ingrid von Stein 26 Jan 2012 11:08

[2012 trends] The new frontiers of market research

I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.

By Leanne Freeman 20 Jan 2012 12:08

[2012 trends] Strategically solving the conundrums of marketing complexity

The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums.

By Darren Woolley 18 Jan 2012 14:47

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