South Africa and Mozambique have signed a memorandum of understanding (MoU) which will result in Transnet National Ports Authority (TNPA) collaborating with the Maputo Ports Development Company (MPDC). The MoU was signed on Monday (3 June).
4 Jun 2013 08:08
In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
By Mongezi Mtati 21 Jan 2013 11:49
SAN FRANCISCO, USA: The foundation behind crowd-sourced knowledge compendium Wikipedia on Tuesday (15 January) launched a free online travel guide built collaboratively by volunteers from around the globe.
17 Jan 2013 10:30
2012 was a challenging year for most businesses. Not just from a financial perspective, but from an employee engagement perspective. It makes sense that the two are linked - it is more difficult to create and sustain solid engagement when times are tough, and it is the role of internal communication to maintain that connection.
By Daniel Munslow 16 Jan 2013 10:59
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the "geekification of the ad industry," as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
By Herman Manson: @marklives 18 Apr 2012 12:28
How efficiently does your organisation think? Whether you are a 40 000 employee corporate or a five-person start-up, if you cannot sense what is going on in your competitive environment, cannot analyse and interpret that input, and cannot make the right decisions or act appropriately in real-time, your enterprise is poorly equipped to thrive in socially networked markets.
By Godfrey Parkin 27 Feb 2012 14:36
2012 heralds a brand new chapter for radio advertising and, more and more, savvy advertisers are are acknowledging that successful campaigns demand the time, effort and nurturing of an involved team and more. [multimedia]
By Gilda de Araujo 26 Jan 2012 14:18
