It may not be a stunning revelation that for humanity, the need to compete is regarded as natural - but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.
By Carla Enslin 21 Mar 2014 08:00
HANOVER, GERMANY: Britain and Germany will team up to work on developing the next super-fast mobile network, 5G, Prime Minister David Cameron told the opening of the world's biggest high-technology fair.
11 Mar 2014 08:42
South Africa and Mozambique have signed a memorandum of understanding (MoU) which will result in Transnet National Ports Authority (TNPA) collaborating with the Maputo Ports Development Company (MPDC). The MoU was signed on Monday (3 June).
4 Jun 2013 08:08
In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
By Mongezi Mtati 21 Jan 2013 11:49
SAN FRANCISCO, USA: The foundation behind crowd-sourced knowledge compendium Wikipedia on Tuesday (15 January) launched a free online travel guide built collaboratively by volunteers from around the globe.
17 Jan 2013 10:30
2012 was a challenging year for most businesses. Not just from a financial perspective, but from an employee engagement perspective. It makes sense that the two are linked - it is more difficult to create and sustain solid engagement when times are tough, and it is the role of internal communication to maintain that connection.
By Daniel Munslow 16 Jan 2013 10:59
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the "geekification of the ad industry," as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
By Herman Manson: @marklives 18 Apr 2012 12:28
Receive free email newsletter
Tell a friend about us