Articles



Sid Peimer
Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However...

By Sid Peimer 10 Mar 2015 05:56

Sid Peimer
Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

By Sid Peimer 26 Feb 2015 06:17

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Sid Peimer
Satisfied customers don't mean repeat business

We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true...

By Sid Peimer 13 Jan 2015 14:22

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Sid Peimer
How Social Proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group...

By Sid Peimer 5 Jan 2015 04:39

Sid Peimer
There's money in them thar ubiquitous connectivity

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance...

By Sid Peimer 10 Dec 2014 08:14

Sid Peimer
The 10 reasons why strategy implementation fails

When it comes to strategic planning, the humorist Sam Levenson makes a keen observation: "Some people are so good at learning the tricks of the trade that they never get to learn the trade..."

By Sid Peimer 2 Dec 2014 09:39

Is your strategy dotty? Ten lessons that graphs can teach us
Is your strategy dotty? Ten lessons that graphs can teach us

I like to keep things simple. What could be simpler than a dot? Put dots together and we get all sorts of shapes once we connect them...

By Sid Peimer 6 Oct 2014 15:00

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

Sid Peimer
How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Sid Peimer
Ten things a good map can teach you about strategy

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink...

By Sid Peimer 18 Aug 2014 05:31

Sid Peimer
The five faux pas of new business pitching

When pitching for new business, we tend to act differently. It is quite acceptable to 'be on your best behaviour' when starting a new relationship, but...

By Sid Peimer 14 Aug 2014 05:47

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Sid Peimer
How to sell off-the-wall creative

Great ideas come from somewhere. No one really knows where... Although neuroscience identifies parts of the brain that 'light up' during creative moments, perhaps great ideas come from the darkest...

By Sid Peimer 6 Aug 2014 05:42

Sid Peimer
There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

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