Sid Peimer
There's money in them thar ubiquitous connectivity

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance...

By Sid Peimer 10 Dec 2014 08:14

Sid Peimer
The 10 reasons why strategy implementation fails

When it comes to strategic planning, the humorist Sam Levenson makes a keen observation: "Some people are so good at learning the tricks of the trade that they never get to learn the trade..."

By Sid Peimer 2 Dec 2014 09:39

Is your strategy dotty? Ten lessons that graphs can teach us
Is your strategy dotty? Ten lessons that graphs can teach us

I like to keep things simple. What could be simpler than a dot? Put dots together and we get all sorts of shapes once we connect them...

By Sid Peimer 6 Oct 2014 15:00

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

Sid Peimer
How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Sid Peimer
Ten things a good map can teach you about strategy

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink...

By Sid Peimer 18 Aug 2014 05:31

Sid Peimer
The five faux pas of new business pitching

When pitching for new business, we tend to act differently. It is quite acceptable to 'be on your best behaviour' when starting a new relationship, but...

By Sid Peimer 14 Aug 2014 05:47

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Sid Peimer
How to sell off-the-wall creative

Great ideas come from somewhere. No one really knows where... Although neuroscience identifies parts of the brain that 'light up' during creative moments, perhaps great ideas come from the darkest...

By Sid Peimer 6 Aug 2014 05:42

Sid Peimer
There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

Sid Peimer
Six reasons why work is rejected

You get the brief - you do the work - you show the work and you get either a yay or a nay... Your work is probably of a high standard, so when it is rejected you feel the pain acutely.

By Sid Peimer 2 Jul 2014 06:47

Sid Peimer
The seven traps in decision-making, and how to avoid them

We get through the day with heuristics. These rules of thumb serve us reasonably well, allowing us to make decisions quickly, so that we can efficiently carry out the tasks that are demanded of us. But...

By Sid Peimer 25 Jun 2014 05:24

Sid Peimer
Do or die: The advantages of moving first

In the early days of the automobile industry, engineers agreed that the steam engine was far more efficient than the petrol engine...

By Sid Peimer 19 Jun 2014 06:16

Sid Peimer
How balanced is your company?

The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. But he got even...

By Sid Peimer 9 Jun 2014 07:23

Sid Peimer
Fighting it out with strategy

When you're the age of about two or three you discover something quite devastating. And you never view the world in the same way again...

By Sid Peimer 5 May 2014 13:00

Sid Peimer
Throw your strategy away: it's time to stretch

Strategic intent has not entered the everyday lexicon of strategic planning. The reason I think is that it lies outside all the formal methodologies and processes of planning.

By Sid Peimer 29 Apr 2014 06:56

Sid Peimer
Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

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