LEGO was the world's most profitable and fastest growing toy company from 2007 to 2012, but had a near-death experience in 2003. How did this happen even though they ticked all the boxes for innovation?
By Sid Peimer 27 Jan 2014 06:02
Life poses an interesting enigma: Although we can make the atomic bomb, we still don't know the answer to simple things, like where do songs come from? Where do ideas come from?
By Sid Peimer 22 Jan 2014 08:11
Some 58% of men and 47% of women suffer from this disease. I personally think it's getting worse with very little relief in sight with more and more people contracting the illness. Technology has not come to the rescue; on the contrary, technology has made it worse.
By Sid Peimer 15 Jan 2014 06:22
Face it. Today everything is so connected and time to market so short, that the only real competitive advantage that has slowly crept up on us, is innovation. The surge of interconnected ICT has also fuelled the fire.
By Sid Peimer 13 Jan 2014 05:50
There are a gazillion books in my local business school library with the word 'strategic' or 'strategy' in the title.
By Sid Peimer 17 Dec 2013 06:46
In the early 1900s, the economist Joseph Schumpeter coined the term Creative Destruction (also known as Schumpeter's Gale).
By Sid Peimer 11 Dec 2013 15:40
You either love Miracle Whip or you hate it. You either love Marmite or you hate it...
By Sid Peimer 10 Dec 2013 07:40
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
The term 'strategic intent' entered our lexicon in 1989 with an article by that title appearing in the Harvard Business Review. The authors are Gary Hamel and (the late) C K Prahalad.
By Sid Peimer 1 Dec 2013 12:48
The cash register in an agency is the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it - which is usually you).
By Sid Peimer 27 Nov 2013 05:05
I am not going to pontificate upon the merits of creative awards, neither the fact that a large amount of winning entries are not necessarily in the interests of paying clients.
By Sid Peimer 24 Nov 2013 10:07
I always thought that you were either creative or not. I also felt that I had an uncanny ability to determine whether an applicant would be a good planner or not. Either you had it or you didn't. Boy was I wrong.
By Sid Peimer 22 Nov 2013 06:40
Imagine you're at a workshop, and that you're matched with another delegate. Your task is to explain how to buy a Big Mac from a drive-through. The twist in the tale is that you must assume the person is from the 1700s.
By Sid Peimer 15 Oct 2013 07:54
This is the second in a two-part series on insights. The first article 'Why insights should not be in creative briefs' can be found here.
By Sid Peimer 14 Oct 2013 12:03
Don't panic. I'm not saying that insights aren't important. I'm just saying that they're not a prerequisite for great advertising.
By Sid Peimer 3 Oct 2013 04:34
Say for example there is a drug on the market that enhances creativity. Just say. We call that Drug A...
By Sid Peimer 26 Sep 2013 07:33
An innovation blind spot cost Philips Electronics US$2.5bn in the form of write-offs. They brought out the magnificent HDTV in 1980; unfortunately they were 20 years too early.
By Sid Peimer 10 Sep 2013 06:53
The subject of creativity is an elusive one (especially on Fridays at lunch time), so perhaps it's time to go back to school...
By Sid Peimer 4 Sep 2013 06:28
It's like the Gods must be crazy except the Coke bottle is an actress...
By Sid Peimer 2 Sep 2013 07:34
Sergei Pavlovich Nepobedimyi came up with an invention that had a devastating impact in the Middle East during the conflict of 1973, where 180 tanks were lost on day one, mostly courtesy of the Sagger. (1)
By Sid Peimer 27 Aug 2013 07:48
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