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Sid Peimer

Strategic Planner
(Cape Town, South Africa)
Sid Peimer has established himself as one of the great adventurers in the field of strategic planning.
All | Articles | Profile

Gladwell says I'm as good as Tiger Woods
[Sid Peimer] In his book 'Outliers', Malcolm Gladwell states that you need to have completed 10,000 hours of your chosen profession to reach a level of mastery; to be better than everyone else; to be an outlier. If you've been in your job more than 10 years, you're probably one too. So don't sell yourself short - whether client service, creative or planner, if you've done 10,000 hours you're a pro. 25 Feb 2013 18:55
Client service: Five ways to get what you want
[Sid Peimer] Taking a brief is a misnomer. That's as dangerous as taking candy from a stranger (in a long coat). You are sitting in front of the client because he/she wants something. And it's not a Loerie... 1 Feb 2013 07:01
e-nuf is e-nuf: social media and our sanity
[Sid Peimer] I know as much about social media as I do about the precise audience profile of You magazine (except for my mom - I know her). Even though we can all work with reach and frequency to get ARs, there's more to media planning than just the numbers (although I have met the odd media planner who prefers paint by numbers - painful). 23 Jan 2013 08:41
Ten ways to prevent 'Death by PowerPoint'
[Sid Peimer] Unlike firearms, no one needs a license for PowerPoint - so until such licenses are issued, these are the basics in the field of presentation safety. 18 Jan 2013 07:46
Ten business lessons from the other side
[Sid Peimer] Due to a chain of events, I was asked to take over a client's company when the CEO fell ill. I spent three years running the business in an industry about which I initially knew little. A successor has been groomed, and so I have returned to Cape Town to resume where I left off: strategic planning and training (and contributing to Bizcom). 10 Jan 2013 07:22
When objectives are useless: the role of appreciative inquiry
[Sid Peimer] I was always under the impression that setting objectives (subsequent to discovering them), played a crucial role in the success of the strategic planning process. Once we had the objective, we could then plan to meet it. However, if there was a black mark against our name as planners, it would be this: implementation. 6 May 2010 13:34
Pitching for new business: Aristotle's Rhetoric
[Sid Peimer] Rhetoric is the art of persuasive communication. According to Aristotle, three elements are required for effective rhetoric: ethos (your reputation), logos (the logic in your argument) and pathos (the emotion you elicit). All three are a vital triad when presenting for new business. 4 Mar 2010 12:53
Pitching for new business: what juries can teach us
[Sid Peimer] In most legal systems, a lawyer is required to make an opening statement at the start of a trial. This process bears a close resemblance to a new business pitch, where you are required to state your case to a prospective client whom you are meeting for the first time. 28 Jan 2010 11:01
The urban legends of new business pitching
[Sid Peimer] “Tell 'em what you're going to tell 'em. Tell 'em, then tell 'em what you told 'em,” is one of the pieces of trite advice that's bandied about as if it's some truth that will produce guaranteed results. 15 Jun 2009 07:43
SCRM skills for strategic planners
[Sid Peimer] Not many people die from a direct result of being in advertising. It's just not that dangerous (stress and the resulting heart failure aside). Flying a plane is different. We rely on the pilot's competence to get us there - alive. And, if there's more than one pilot, we expect them to work as a team. 2 Jun 2009 07:12
Belief is not action - the ‘uber' legend of pitching
[Sid Peimer] Most people really believe that smoking causes lung cancer. No one wants lung cancer, but people still smoke. When we sign up for the gym, we sincerely believe we will go three times a week. Most don't. This naivety of expectation seems built in - we cling to the expectation that if people believe something, they will act accordingly. It's not true. 19 Aug 2008 08:55
How PowerPoint downed the space shuttle
[Sid Peimer] Space shuttle Columbia orbited the earth for two weeks with an unknown hole in the wing due to a foam strike (the latter which NASA did know about). The craft burned up on re-entry, killing the entire crew. It also killed PowerPoint at NASA. These are the six cognitive traps that PowerPoint is so good at - and all six appear in a key slide that was used in a presentation by Boeing while Columbia was damaged but still flying. 6 Aug 2008 09:13
The seven deadly muda of pitching
[Sid Peimer] In lean manufacturing lingo, Muda is a traditional Japanese term for activity that doesn't add value - is wasteful. Here are the seven muda as they relate to new business pitching. 31 Jul 2008 08:56
Four pitch presentation errors to avoid
[Sid Peimer] The OJ trial was weird. Although I don't have any of the specifics, I do know that DNA can't jump and that if you're innocent you don't go driving away in a white Bronco with the entire police force on your tail. Or maybe you do. But that's beside the point. I was not a juror and OJ was found innocent. Marcia Clark, though, was guilty - of making four key errors in her pitch to the jury. 23 Jul 2008 09:17
Clinton, Jack the Ripper and PowerPoint
[Sid Peimer] What might have been if Dr Martin Luther King Jr. had faced his audience in the hot summer of 1963, not with the words, “I have a dream,” but instead, “I have a … PowerPoint presentation”? Or Winston Churchill read, “We shall fight them on the beaches, and the rest of the areas on this slide.”? The world would probably be a very different place. 16 Jul 2008 09:19
Brainwaves and other things that can harm you
[Sid Peimer] Visit the business section of your bookstore, and you are left with the distinct impression that improbable entrepreneurial success is achieved by people whose intuition overcame conventional wisdom. However, Cornell's Prof Gilovich reminds us that what's missing is the likely corollary that many, if not most, fail quickly and quietly. 14 Feb 2008 09:01
SEO: the five essentials
[Sid Peimer] The game has changed. Although ‘feet into the store' is still the challenge for most retail brands, on the internet there's a new battle that has a simple outcome for victory: being found. 14 Jan 2008 10:49
Ten thoughts to sabotage electronic mailers
[Sid Peimer] Ezines (electronic magazines/mailers) have made an enormous difference to industries that have engaged this assertive medium in their communications mix. Its immediacy, cost and flexibility – when applied correctly – can make the difference between growth and stagnation for many brands. Here are 10 thoughts that will stand in your way to success in this virtual arena. 19 Mar 2007 18:17
Generation G: why these kids are better managers than us
[Sid Peimer] Asked what he would do with the US$12 000 prize he won in a National Spelling Bee, the thirteen-year-old winner proclaimed, "I'm going to buy a lot of video games. Like, a lot." The effect of playing video games may have surprising results. For one, they probably don't affect spelling. 16 Jan 2007 22:46
Dead helicopter pilots and the consumer's mindset
[Sid Peimer] When the Nobel laureate, Dr Barry Marshall, swallowed a test tube of bacteria, the nausea and vomiting that followed confirmed the fact that most ulcers are not the result of stress and spicy food, but quite simply due to the bug Helicobacter pylori. If you kill the bacteria - my art director called them helicopter pilots - the ulcer disappears. However, it took over ten years for the medical fraternity to accept this en masse. Why do we sometimes refuse to change our minds in spite of all the evidence? 30 Nov 2006 19:36
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