Ralph Higgo

commenting on - Experiential marketing is driving online consumer engagement

Car 'Chase'?

Informative article.

Thanks Pete.

Ralph Higgo

commenting on - Beauty with a purpose

Energy drink.

Jet Black Can called ????

Nice girly movie but had some valid points.

And Six is hot which makes it easier to watch.

"Syrup"

Ralph Higgo

commenting on - Content owners are here to stay

Youtube.

Paid channels.

Ralph Higgo

commenting on - Why a 'good brief means no grief' for both photographer and event organiser

Good advice.

I did a photography job recently for the Economic Development Department in Cape Town and they had a brief, but it must have been someone else's as nothing on it was correct.

Getting paid was another story altogether.

Ralph Higgo

commenting on - Uncovering the myths about 'green' marketing

It takes 2700 Litres of water to make one cotton T-Shirt so this story would have more credibility if you wore a bag or nothing at all.

Siyagobhoza

Ralph Higgo

commenting on - Advertising can be so gay

Interesting rationale.

I agree more agencies should look at getting behind Gay advertising.

Especially Gay African advertising.

The only Gay advert doing the rounds in South Africa that I know of is that FNB radio ad and that sucks balls.

Ralph Higgo

commenting on - Top tips for newbie photographers

Photography has taught me a lot.

Met some interesting people as well.

Keyword rich domains is something else worth mentioning.

corporatephotography
fashionphotography
foodphotography
portraitphotography
productphotography

.co.za

Ralph Higgo

commenting on - Favourites announced in Unofficial Durban July 14th Race

R15 000 for charity is "Cheap" advertising.

Ralph Higgo

commenting on - Content marketing for financial brands - Sun Life financial case study

Owner of financing.co.za let it drop by mistake this past weekend.

Sold a couple of months back for $13 500.

Companies would be wise to invest in keyword rich domains that would boost leads for their business.

Ralph Higgo

commenting on - So you've got a high IQ... Who cares?

"I am the wisest man alive, for I know one thing, and that is that I know nothing." - Socrates

Ralph Higgo

[Cannes Lions 2013] Back pats and fist pumps for SA

Cool Comment. Pretty profile pic as well.

Ralph Higgo

commenting on - Advertising has changed. Have you?

Advertising has changed because surely people have changed.

Sure the course will be worth attending.

Advertising is legalized lying. H. G. Wells

Ralph Higgo

commenting on - The darkest days for Mandela and the media

I agree, great read.

So sad it has to end this way.

Free Mandela.

Ralph Higgo

commenting on - Five dating tips that apply to creating emails

Interesting read and perspective. Thank you.

I actually questioned the relevance of email marketing with someone from Vodacom on twitter yesterday as I don't believe in it as I think it has had its place and time.

According to them, "...email marketing works well, especially with brand narrative and great UX and that it is very underrated as there is a superb ROI."

That being said, shortly after I received an email from a certain local FX company and the header of the email read, "I'd love to meet you!"

I replied

Hi *Zinhle, thanks for the email.

I'd love to meet you as well.

Kindly send me a photo of yourself, one which best shows off your assets, and if I think you are hot then we can definitely hook up!

Eagerly awaiting your response.

Regards

Ralph Higgo
ab.co.za

Ralph Higgo

commenting on - How to make your portfolio stand out with a few short words

Good advice. Thank you.

Ralph Higgo

commenting on - The Big Idea is dead; long live the Big Idea (Part 1)

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy

Ralph Higgo

commenting on - Plain language may not be what you think it is

The problem is most are not meant to understand what they mean.

Ralph Higgo

commenting on - Cape Town icon celebrates a decade of 'transforming lives through exceptional experiences'

Please see @CTICC_Official tweet

Ralph Higgo

commenting on - Sekunjalo's Independent buyout and some thoughts on a Chinese puzzle

Independent, not any more.

Ralph Higgo

commenting on - Secrets to Facebook advertising

I see keek.com just hit 50 millions followers, wonder if fb will acquire them soon as well?