Good advice.I did a photography job recently for the Economic Development Department in Cape Town and they had a brief, but it must have been someone else's as nothing on it was correct.Getting paid was another story altogether.
Interesting rationale.I agree more agencies should look at getting behind Gay advertising.Especially Gay African advertising.The only Gay advert doing the rounds in South Africa that I know of is that FNB radio ad and that sucks balls.
Photography has taught me a lot.Met some interesting people as well.Keyword rich domains is something else worth mentioning.corporatephotographyfashionphotographyfoodphotographyportraitphotographyproductphotography.co.za
Owner of financing.co.za let it drop by mistake this past weekend.Sold a couple of months back for $13 500.Companies would be wise to invest in keyword rich domains that would boost leads for their business.
Interesting read and perspective. Thank you.I actually questioned the relevance of email marketing with someone from Vodacom on twitter yesterday as I don't believe in it as I think it has had its place and time.According to them, "...email marketing works well, especially with brand narrative and great UX and that it is very underrated as there is a superb ROI."That being said, shortly after I received an email from a certain local FX company and the header of the email read, "I'd love to meet you!"I repliedHi *Zinhle, thanks for the email.I'd love to meet you as well.Kindly send me a photo of yourself, one which best shows off your assets, and if I think you are hot then we can definitely hook up!Eagerly awaiting your response.RegardsRalph Higgoab.co.za
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy