Ralph Higgo

commenting on - Experiential marketing is driving online consumer engagement

Car 'Chase'?Informative article.Thanks Pete.

Ralph Higgo

commenting on - Beauty with a purpose

Energy drink.Jet Black Can called ????Nice girly movie but had some valid points.And Six is hot which makes it easier to watch."Syrup"

Ralph Higgo

commenting on - Content owners are here to stay

Youtube.Paid channels.

Ralph Higgo

commenting on - Why a 'good brief means no grief' for both photographer and event organiser

Good advice.I did a photography job recently for the Economic Development Department in Cape Town and they had a brief, but it must have been someone else's as nothing on it was correct.Getting paid was another story altogether.

Ralph Higgo

commenting on - Uncovering the myths about 'green' marketing

It takes 2700 Litres of water to make one cotton T-Shirt so this story would have more credibility if you wore a bag or nothing at all.Siyagobhoza

Ralph Higgo

commenting on - Advertising can be so gay

Interesting rationale.I agree more agencies should look at getting behind Gay advertising.Especially Gay African advertising.The only Gay advert doing the rounds in South Africa that I know of is that FNB radio ad and that sucks balls.

Ralph Higgo

commenting on - Top tips for newbie photographers

Photography has taught me a lot.Met some interesting people as well.Keyword rich domains is something else worth mentioning.corporatephotographyfashionphotographyfoodphotographyportraitphotographyproductphotography.co.za

Ralph Higgo

commenting on - Favourites announced in Unofficial Durban July 14th Race

R15 000 for charity is "Cheap" advertising.

Ralph Higgo

commenting on - Content marketing for financial brands - Sun Life financial case study

Owner of financing.co.za let it drop by mistake this past weekend.Sold a couple of months back for $13 500.Companies would be wise to invest in keyword rich domains that would boost leads for their business.

Ralph Higgo

commenting on - So you've got a high IQ... Who cares?

"I am the wisest man alive, for I know one thing, and that is that I know nothing." - Socrates

Ralph Higgo

[Cannes Lions 2013] Back pats and fist pumps for SA

Cool Comment. Pretty profile pic as well.

Ralph Higgo

commenting on - Advertising has changed. Have you?

Advertising has changed because surely people have changed.Sure the course will be worth attending.Advertising is legalized lying. H. G. Wells

Ralph Higgo

commenting on - The darkest days for Mandela and the media

I agree, great read.So sad it has to end this way.Free Mandela.

Ralph Higgo

commenting on - Five dating tips that apply to creating emails

Interesting read and perspective. Thank you.I actually questioned the relevance of email marketing with someone from Vodacom on twitter yesterday as I don't believe in it as I think it has had its place and time.According to them, "...email marketing works well, especially with brand narrative and great UX and that it is very underrated as there is a superb ROI."That being said, shortly after I received an email from a certain local FX company and the header of the email read, "I'd love to meet you!"I repliedHi *Zinhle, thanks for the email.I'd love to meet you as well.Kindly send me a photo of yourself, one which best shows off your assets, and if I think you are hot then we can definitely hook up!Eagerly awaiting your response.RegardsRalph Higgoab.co.za

Ralph Higgo

commenting on - How to make your portfolio stand out with a few short words

Good advice. Thank you.

Ralph Higgo

commenting on - The Big Idea is dead; long live the Big Idea (Part 1)

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy

Ralph Higgo

commenting on - Plain language may not be what you think it is

The problem is most are not meant to understand what they mean.

Ralph Higgo

commenting on - Cape Town icon celebrates a decade of 'transforming lives through exceptional experiences'

Please see @CTICC_Official tweet

Ralph Higgo

commenting on - Sekunjalo's Independent buyout and some thoughts on a Chinese puzzle

Independent, not any more.

Ralph Higgo

commenting on - Secrets to Facebook advertising

I see keek.com just hit 50 millions followers, wonder if fb will acquire them soon as well?