Professor Elain Vlok is the founder of Clover Mama Afrika. A BSc in Home Economics marked the start of her academic pursuits, and she has gone on to complete the following degrees to name but a few: BA Library Science (Honours), BA Hons in Zulu, BA Hons in Communication, an MA in Zulu, a doctorate in Communication and an MA in Sociology (Counselling). All these degrees were obtained with distinction.
Prof Vlok lectured at Potchefstroom University for 14 years, spent five years at Trust Bank as advertising manager and has been a part of the Clover team for more than 25 years. Initially appointed as advertising manager, she currently holds the position of manager: corporate services and the Clover Mama Afrika Trust.
For many years she was a member of the RAU Development Committee, the Advertising Standards Authority and the Society of Marketers, where she received a Millennium Merit Certificate for 15 years of exceptional service to the society. At present, she is a member of the South African Icing Guild and the Public Relations Institute of Southern Africa (PRISA).