The more thinking that goes into this process the better.
You are spot on. I have been on my own for 17 years and it is a constant battle.
The late Tom Lambert used to say that successful consultants market 75% of the time. This quote may help readers:
Every morning in Africa, a gazelle awakens. It knows that it must outrun the fastest lion that day, or be eaten. Every morning in Africa, a lion also awakens. It knows that it must outrun the slowest gazelle, or starve to death.
The moral of the story is this: Whether you are a gazelle or a lion, when you wake up, you had better be running. In today’s fast moving knowledge economy you better be building and protecting your reputation. You only have one chance at making an indelible impression.
Just for interested readers I facilitate a workshop called Marketing a Consulting Practice 3 - 4 times a year. It is ideal for those starting out or those people who want to boost their marketing efforts. Next one - 17 May in Jozi.
Corporate culture is the single biggest determinant of behavior in every organization – and that means your corporate culture may be your best weapon to help minimize reputational risk.
1. Conduct Regular assessments of the culture
2. Establish a tone of integrity and excellence. Waterfalls flow top to bottom and currently there are a number of leaders who are guilty of a lack of this.
3. Reinforce and reward acceptable employee behaviors, and act or eliminate those not accepted.
I love this quote by Keith Darcy, executive director of the Ethics and Compliance Officer Association: "If you are really going to build a strong culture of integrity, it’s got to be throughout the organization and quite frankly, that’s the strongest defense any organization can have – managing its reputation by aligning its culture with a grand promise of how every stakeholder in the organization is going to be treated'.