I am a Professional Speaker and Facilitator specializing in Reputation and Crisis Management. I help organizations & individuals grow, sustain and protect their reputations. Focus areas - Reputation Risk, Stakeholder Reputation Management & Crisis Management & Communication. I have worked in 17 countries to date and have run a solo practice for 22 years.
Deon is a speaker, advisor and expert facilitator on building, sustaining, protecting and restoring business and personal reputation. He is considered among the most influential thought leaders on the management of reputation with stakeholders and the mitigation of reputation risk.
Deon's compelling insights and upbeat presentation style have impressed a wide range of audiences all over the world. He has an ability to communicate reputation and crisis issues into language that non-experts can easily understand. Whether it is about the value of reputation, or what damages it to how to respond to a crisis that can destroy the reputation of an institution, Deon vows audiences with his hard-hitting and entertaining messages.
His keynote speeches, executive sessions and workshops are always tailor-made to fit each audience, industry sector and event format. He is constantly updating his slides with cutting-edge material and up-to-the-minute business news. Deon has spoken and facilitated at more than a 100 conferences in 13 countries.
Deon has been an independent advisor for the past 22 years working at the highest levels to help create, enhance and protect reputations. He has consulted to many major international & local companies in 17 countries - including China, Australia, South Africa, Malaysia and Singapore- in the areas of reputation management strategy and planning, crisis management, crisis communication and OD (Organizational Development).
In 2011, he was the Strategic Advisor on Crisis Management to the South African Department of Statistics during Census 2011.
He has been invited back by popular demand to the Annual Conferences of the Southern African Institute of International Auditors on four occasions. Three years ago he was chosen to be one of South Africa's three keynote speakers at the Global Conference of the Institute of Internal Auditors.
He presents continuing seminars on reputation issues to international and local companies and organizations. Topics include Stakeholder Reputation Management, Reputation Protection & Defence, Crisis Management & Crisis Communication for Reputation Protection and others.
Well Done on a superb article! I especially like the words "Actions and Behavior". Few companies include Reputation Management training as part of their annual Learning Agenda. By translating what it is that makes your company Great into specific behaviors and actions, we can prevent reputation risk.I believve that more time needs to be spent on this BEFORE the time of an incident.See www.deonbinneman.com for more discussions
Since issues unfold over a period of time, it is vital to monitor and listen carefully what is being said on Social Media. The reason we do that is that Social listening (Social Media Monitoring ) is the process of monitoring digital media channels to devise a strategy that will better influence stakeholders and ultimately impact our reputation.
Top Tv's launch is an example of how important it is to determine all stakeholders and their STAKES PRIOR to launching a strategy or a campaign.The more thinking that goes into this process the better.
Hi Marion,You are spot on. I have been on my own for 17 years and it is a constant battle.The late Tom Lambert used to say that successful consultants market 75% of the time. This quote may help readers: Every morning in Africa, a gazelle awakens. It knows that it must outrun the fastest lion that day, or be eaten. Every morning in Africa, a lion also awakens. It knows that it must outrun the slowest gazelle, or starve to death.The moral of the story is this: Whether you are a gazelle or a lion, when you wake up, you had better be running. In today’s fast moving knowledge economy you better be building and protecting your reputation. You only have one chance at making an indelible impression. Just for interested readers I facilitate a workshop called Marketing a Consulting Practice 3 - 4 times a year. It is ideal for those starting out or those people who want to boost their marketing efforts. Next one - 17 May in Jozi.
Never ignore Corporate Culture. In fact Corporate Culture is one of the 3 key factors when Reputation Risk occurs.Corporate culture is the single biggest determinant of behavior in every organization – and that means your corporate culture may be your best weapon to help minimize reputational risk.Therefore:1. Conduct Regular assessments of the culture2. Establish a tone of integrity and excellence. Waterfalls flow top to bottom and currently there are a number of leaders who are guilty of a lack of this.3. Reinforce and reward acceptable employee behaviors, and act or eliminate those not accepted.I love this quote by Keith Darcy, executive director of the Ethics and Compliance Officer Association: "If you are really going to build a strong culture of integrity, it’s got to be throughout the organization and quite frankly, that’s the strongest defense any organization can have – managing its reputation by aligning its culture with a grand promise of how every stakeholder in the organization is going to be treated'.