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Daniel Munslow is chief communications officer at Talk2Us (, @Talk2Us_za), a consultancy specialising in internal communication and employee engagement at a strategic level. He is an IABC regional board member and sits on several other industry committees and judging panels. Email him at , tel +27 (0)11 706 8149 and skype: dmunslow. Connect with him on LinkedIn and follow him on Twitter at @munslowd.
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Daniel Munslow
[Marketing & Media] South African-based brand engagement agency, Talk2Us, and London-based leadership training organisation Impact Factory have announced plans to form an exclusive strategic partnership.
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[2013 trends] Internal communication: high value, low cost

Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.

By Daniel Munslow 16 Jan 2013 10:59

Are you a third generation communicator?

An increasing amount of pressure is being placed on internal communication specialists in large organisations, as financial decision makers and business leaders seek to understand the tangible business benefits of the discipline and how it is delivering on and contributing to business priorities.

By Daniel Munslow 17 Jul 2012 13:35

[IABC 2012] Communication crimes: Are you a repeat offender?

CHICAGO, USA: Cultural communication has never been more important, according to Robert Dilenschneider, IABC Fellow and founder and principal of the Dilenschneider Group. Presenting on Tuesday, 26 June at the 2012 IABC World Conference in Chicago, Dilenschneider emphasised that many of the tactics and strategies employed by corporate communicators over the past several decades have changed as social media have taken hold and national barriers have come down.

By Daniel Munslow 27 Jun 2012 16:52

[IABC 2012] Employee engagement and transformational change

CHICAGO, USA: Irene Lewis, president and CEO of SAIT Polytechnic in Calgary, Alberta (Canada) started out as a rural school teacher has always focused on the people around her. She realised from early days that companies can make all the promises they want. Without engaged employee who can deliver, they will achieve little.

By Daniel Munslow 27 Jun 2012 16:18

[IABC 2012] Setting the bar for the future of communication

The IABC 2012 World Conference kicked off on the morning of Sunday, 24 June in Chicago, Illinois, USA. This year's conference, which is attended by more than 1 400 top business communicators from around the globe, is themed "Vision of 20/15". The theme and the talks being presented are designed with the view of looking at the future of strategic communications.

By Daniel Munslow 27 Jun 2012 15:50

Using research to justify your internal communication budgets

Many organisations are busy developing their annual financial budgets. Now more than ever, companies are asking for tangible return on investment for their communication programmes, and a justification on budgets spent. When presenting their plans to the board, they are being required to show a shift in attitudes and behaviours in the workplace - or impact - as opposed to the production of material, or output.

By Daniel Munslow 29 Sep 2011 12:39

Redefining internal communication to improve customer service

Customer relationship management... customer service... customer loyalty... There are a dozen ways to describe companies' attempts to retain customers. The reality today is that no matter what type of industry in which you're operating, customer-centric strategies and initiatives are at the front of the quest for higher profits. Behind the scenes, however, there are a number of internal processes that need to be brought into line before customer service can be fully realised.

By Daniel Munslow 29 Apr 2011 08:48

Internal communication - not a short-term solution

Internal communication (IC) is often viewed by organisations as a campaign that runs for a defined period of times and produces short-term results. The problem faced by such organisations is that this will rarely, if ever, contribute to a long-term increase in engagement or brand equity - which is what the CEO wants to see.

By Daniel Munslow 7 Mar 2011 12:31

Employee engagement challenges in 2011

Engage. Educate. Enrich. That's a powerful three-word mantra for internal communications in 2011. The role of corporate communication has become more important than ever, with an era of new possibilities and challenges to engage workforces.

By Daniel Munslow 31 Jan 2011 12:58

[2011 trends] A year for communication to shine

For many, 2010 did not turn out to be the great economic turnaround that everyone had hoped it would be. In fact, when you speak to many businesses - small and large alike - most agree that the economy only started to shift in the last quarter of 2010. Now, we have an exciting 2011 ahead, which by all indications so far should bring about a more prosperous economic environment.

By Daniel Munslow 12 Jan 2011 14:00

2010 - a year of communication achievements

It feels like yesterday that we sat down with a crystal ball and tried to predict how the face of communication would change throughout the course of 2010. Now, it's already time to reflect and take stock of the year that has been. A busy year; a tough year; an exciting year; an unpredictable year! Of the 10 trends discussed in January 2010, the first eight were action items. Have these trends from January come true?

By Daniel Munslow 13 Dec 2010 10:23

Creating and sustaining an internal brand

Internal branding is a complex discipline that goes beyond the exclusive use of internal advertising material. Executed correctly, it is able to support business objectives and reap great rewards for both employees and communicators.

By Daniel Munslow 9 Dec 2010 09:51

How PR can remain relevant 10 years from now

'Communication strategists' - the new term used to describe communicators in an era that sees a more strategic role for practitioners. The advent of King Report III has seen a requirement for stakeholder relations at board level, where the traditional term 'PR' and the old school 'PRO' has lost its relevance to the new role of stakeholder relations. This was a key trend covered during a special morning session hosted by the Public Relations Consultancy Chapter (PRCC) at the 2010 PRISA Conference held this week in Johannesburg.

By Daniel Munslow 22 Oct 2010 13:43

Does your communication have an impact?

Communication measurement has been a controversial topic for ages - be it internal or external communication. Whether the debate is around the use of advertising value equivalent for the measurement of external communication or the assessment of internal communication, the question we should be asking ourselves is simple - did our communication deliver any impact?

By Daniel Munslow 7 Sep 2010 10:04

Corporate SR - good governance by shaping a community

TORONTO, CANADA: "How do we shift the way we think of the world...? We need to find opportunities in our daily lives to give back. It's the right thing to do, but it also has a good business case." So said Craig Kielburger, co-founder of Free The Children, speaking at a special general session hosted at the recent 2010 IABC World Conference in Toronto, Canada.

By Daniel Munslow 25 Jun 2010 13:09

[IABC] Why should anyone trust you?

TORONTO, CANADA: Why does trust among leaders in an organisation matter? Who trusts who in the post-recession workplace? How can mistrust be repaired? What the communicator's role in building organisational trust? These were the tough questions tackled by Professor Veronica Hope Hailey of the Cass Business School, in City University London.

By Daniel Munslow 18 Jun 2010 10:11

Developing a strategic mindset - where communicators need to be

The word strategy is overused these days! It has come to mean nothing more than a plan. In reality, says James E. Lukaszewski, ABC, APR, Fellow PRSA, one of North America's leading public relations practitioners and author of 12 books, strategy is a complex and highly involved business skill. "It is a unique mixture of mental energy verbally injected into an organisation through communication, which results in behaviour that achieves leadership and organisational objectives", he said in his presentation.

By Daniel Munslow 18 Jun 2010 07:36

[IABC] Social media - dynamic employee communication tool

TORONTO, CANADA: There's no doubt in anyone's mind that every company must have a website to communicate with its external audiences. Why, then, is there still uncertainty about intranets for internal audiences? This was the question tackled by William Amurgis, manager of internal communication at American Electric Power (AEP), one of the largest US electric utilities, when he spoke last week at the 2010 IABC World Conference in Toronto.

By Daniel Munslow 15 Jun 2010 11:06

[IABC] Helping leaders re-engage their people

TORONTO, CANADA: Engagement and leadership are arguably two of the most important aspects of business development and organisational change in the 21st century. Bill Quirke, a leading authority on internal communications and corporate change in Europe and the US speaking at the IABC World Conference last week week, says leaders should be interested in staff, and staff should be interested in their leaders.

By Daniel Munslow 14 Jun 2010 09:27

[IABC] Reinventing corporate communication

TORONTO, CANADA: The closing day of the 2010 IABC World Conference, Wednesday, 9 June 2010, highlighted the role of the corporate communicator and how it is fundamentally changing, taking new technologies, methodologies, measurement practices and communication leadership into account.

By Daniel Munslow 10 Jun 2010 12:50

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