The word strategy is overused these days! It has come to mean nothing more than a plan. In reality, says James E. Lukaszewski, ABC, APR, Fellow PRSA, one of North America's leading public relations practitioners and author of 12 books, strategy is a complex and highly involved business skill. "It is a unique mixture of mental energy verbally injected into an organisation through communication, which results in behaviour that achieves leadership and organisational objectives", he said in his presentation.
By Daniel Munslow 18 Jun 2010 07:36