[Daniel Munslow] Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
[Daniel Munslow] An increasing amount of pressure is being placed on internal communication specialists in large organisations, as financial decision makers and business leaders seek to understand the tangible business benefits of the discipline and how it is delivering on and contributing to business priorities.
[Daniel Munslow] CHICAGO, USA: Irene Lewis, president and CEO of SAIT Polytechnic in Calgary, Alberta (Canada) started out as a rural school teacher has always focused on the people around her. She realised from early days that companies can make all the promises they want. Without engaged employee who can deliver, they will achieve little.
[Daniel Munslow] The IABC 2012 World Conference kicked off on the morning of Sunday, 24 June in Chicago, Illinois, USA. This year's conference, which is attended by more than 1 400 top business communicators from around the globe, is themed "Vision of 20/15". The theme and the talks being presented are designed with the view of looking at the future of strategic communications.
[Daniel Munslow] Many organisations are busy developing their annual financial budgets. Now more than ever, companies are asking for tangible return on investment for their communication programmes, and a justification on budgets spent. When presenting their plans to the board, they are being required to show a shift in attitudes and behaviours in the workplace - or impact - as opposed to the production of material, or output.
[Daniel Munslow] Customer relationship management... customer service... customer loyalty... There are a dozen ways to describe companies' attempts to retain customers. The reality today is that no matter what type of industry in which you're operating, customer-centric strategies and initiatives are at the front of the quest for higher profits. Behind the scenes, however, there are a number of internal processes that need to be brought into line before customer service can be fully realised.
[Daniel Munslow] Internal communication (IC) is often viewed by organisations as a campaign that runs for a defined period of times and produces short-term results. The problem faced by such organisations is that this will rarely, if ever, contribute to a long-term increase in engagement or brand equity - which is what the CEO wants to see.
[Daniel Munslow] Engage. Educate. Enrich. That's a powerful three-word mantra for internal communications in 2011. The role of corporate communication has become more important than ever, with an era of new possibilities and challenges to engage workforces.
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