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Daniel Munslow

Daniel Munslow is chief communications officer at Talk2Us www.talk2us.co.za, a consultancy specialising in internal communication and employee engagement at a strategic level. He is an IABC regional board member and sits on several other industry committees and judging panels. Email him at , tel +27 (0)11 706 8149 and skype: dmunslow. Connect with him on LinkedIn and follow him on Twitter at @Talk2Us_za.
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Using research to justify your internal communication budgets

[Daniel Munslow] Many organisations are busy developing their annual financial budgets. Now more than ever, companies are asking for tangible return on investment for their communication programmes, and a justification on budgets spent. When presenting their plans to the board, they are being required to show a shift in attitudes and behaviours in the workplace - or impact - as opposed to the production of material, or output.

Posted 8 months ago | Like
Daniel Munslow commented on Redefining internal communication to improve customer service
Absolutely - your point is spot on. Many business leaders/managers don't see the impact internal communication can deliver at a financial and business level. More and more companies, globally and locally, are starting to focus on 'rich media' communication - face to face leadership communication, leaving broadcast media (posters, awareness, events) as catch nets. But, communicators need to make the change to be taken seriously by business.
Posted 8 months ago | Like
Daniel Munslow
[Marketing & Media] South African-based brand engagement agency, Talk2Us, and London-based leadership training organisation Impact Factory have announced plans to form an exclusive strategic partnership.
http://www.talk2us.co.za/our-press-office/455-talk2us-and-impact-factory-set-to-make-a-powerful-impact-on-the-south-african-business-community.html
Posted 8 months ago | Like
Redefining internal communication to improve customer service

[Daniel Munslow] Customer relationship management... customer service... customer loyalty... There are a dozen ways to describe companies' attempts to retain customers. The reality today is that no matter what type of industry in which you're operating, customer-centric strategies and initiatives are at the front of the quest for higher profits. Behind the scenes, however, there are a number of internal processes that need to be brought into line before customer service can be fully realised.

Posted 1 year ago | Like
Internal communication - not a short-term solution

[Daniel Munslow] Internal communication (IC) is often viewed by organisations as a campaign that runs for a defined period of times and produces short-term results. The problem faced by such organisations is that this will rarely, if ever, contribute to a long-term increase in engagement or brand equity - which is what the CEO wants to see.

Posted 1 year ago | Like
Employee engagement challenges in 2011

[Daniel Munslow] Engage. Educate. Enrich. That's a powerful three-word mantra for internal communications in 2011. The role of corporate communication has become more important than ever, with an era of new possibilities and challenges to engage workforces.

Posted 1 year ago | Like
[2011 trends] A year for communication to shine

[Daniel Munslow] For many, 2010 did not turn out to be the great economic turnaround that everyone had hoped it would be. In fact, when you speak to many businesses - small and large alike - most agree that the economy only started to shift in the last quarter of 2010. Now, we have an exciting 2011 ahead, which by all indications so far should bring about a more prosperous economic environment.

Posted 1 year ago | Like
2010 - a year of communication achievements

[Daniel Munslow] It feels like yesterday that we sat down with a crystal ball and tried to predict how the face of communication would change throughout the course of 2010. Now, it's already time to reflect and take stock of the year that has been. A busy year; a tough year; an exciting year; an unpredictable year! Of the 10 trends discussed in January 2010, the first eight were action items. Have these trends from January come true?

Posted 1 year ago | Like
Creating and sustaining an internal brand

[Daniel Munslow] Internal branding is a complex discipline that goes beyond the exclusive use of internal advertising material. Executed correctly, it is able to support business objectives and reap great rewards for both employees and communicators.

Posted 1 year ago | Like
How PR can remain relevant 10 years from now

[Daniel Munslow] 'Communication strategists' - the new term used to describe communicators in an era that sees a more strategic role for practitioners. The advent of King Report III has seen a requirement for stakeholder relations at board level, where the traditional term 'PR' and the old school 'PRO' has lost its relevance to the new role of stakeholder relations. This was a key trend covered during a special morning session hosted by the Public Relations Consultancy Chapter (PRCC) at the 2010 PRISA Conference held this week in Johannesburg.

Posted 1 year ago | Like

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