Those who profess to possess a comprehensive and intact understanding of human cognitive behaviour, can, in most instances, be called deluded themselves. The swirling whirlwinds of our psyches, house many natural mysteries, myths and conundrums, and so cannot be said to be fully understood. 17 May 2012 Read more >>

The notion of branding is usually one concerning giants. As the leviathans of big business tussle for optimum visibility in the market - with all of their arrogance, pomp and grandeur - it may seem that branding and any marketing and management therein, could never apply to the small business spectrum. 30 Apr 2012 Read more >>

Planning identifies a path, a course, on which a brand should be firmly set. This is based on extensive research by those in the know on how to further that brand's position in the market, and predict, in theory, the likeliest destination for positive result. 22 Mar 2012 Read more >>

Although often confused and seen as the same thing, branding and marketing are two very different and two very important business elements. While you might be scratching your head right now trying to ascertain where the variances lie, don't worry; you're not alone. There are a number of top notch marketing companies who're also guilty of merging the fine line of distinction between the two. A coherent definition of marketing, and an explanation of what branding is, will assist you in understanding the two and how they impact your business, both individually and together. 15 Feb 2012 Read more >>

WRAPPA has a team of dedicated project managers, strategists and creative professionals who know brand and design as well as you know your own company. Their main objective is to ensure your brand wrapper compliments your brand's personality. 10 Feb 2012 Read more >>

Revamping and refreshing a brand can be an arduous process. It requires intensive research, careful planning and, of course, more than a spark of creativity. Even the most carefully crafted branding strategies can be rendered inert, however, if brands do not pursue appropriate brand activations. 10 Jan 2012 Read more >>

What is Brand Management?



Brand Management is the key function in the consumer products industry. It includes managing tangible and intangible characteristics of brand. It is about defining the brand, positioning the brand, and delivering the brand. Brand Management is the art of creation and sustenance. 23 Nov 2011 Read more >>

Starting a business? Then you might have some questions surrounding your start-up business design and soon-to-be corporate identity. Before you embark on this journey to creating a successful start-up, you need to consider your company branding. Who are you? What are you trying to convey? How do you want customers to feel when they come into contact with your brand? These are questions that can easily be answered by an experienced team of brand consultants, but here are a few things to consider before you get started: 27 Oct 2011 Read more >>

Brand engagement is effectively the manner in which a company connects with consumers via their brand. It involves instilling a particular emotive response in the consumer; something that bonds the consumer to the brand and then propels the business or company forward. It sounds a little complex, but essentially it is just using brand management tactics to ensure a consumer come into contact with a desired experience. 13 Sep 2011 Read more >>

When should a company rebrand? Find out about using brand strategy and corporate identity design to rebrand your company. 15 Aug 2011 Read more >>

One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name. 20 Jul 2011 Read more >>

We are all blessed with inherent skills and perhaps design is not one of your fortes; for this reason hiring a team of design consultants for your project is a wise choice. You need more than just a graphic designer to tackle your ideas and bring them to life, a team of brand strategists who specialise in design consultancy will be able to understand the language of your brand and thus bring your project to fruition using their expertise. 13 Mar 2011 Read more >>

We all want our businesses to stand in the limelight; we want to be the go-to people for the services that we offer; we want recognition for our hard work. These common desires can often be starved of reward without a reputable brand to drive your business. 2 Mar 2011 Read more >>

Brand strategy can be considered an art form; it has become so developed over the years that there is an actual science to creating the perfect brand and design strategy. Making use of the services of brand consultants will eliminate a lot of legwork. Here is a basic rundown of "The Science of Strategic Planning" so that you can get an understanding of the process. 5 Jan 2011 Read more >>

"We refer to brand identity as the visual expression of the brand." How does your brand appear to the outside world, and what does it say? We all strive towards creating a brand identity that people resonate with; having the brand positioning that the outside world will relate to, that also allows them to understand what products or services you deliver. 13 Apr 2010 Read more >>