Heavy Chef November session: Mike Sharman and Mike Stopforth on Viral and Social - Johannesburg

At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.

Mike Sharman

Mike Stopforth
Founder of Retroviral, Mike Sharman, has over five years of experience with new media campaigns, many of which have gone viral. He is a firm believer of the philosophy that content is king in the digital space, and that experimenting is truly invaluable. Mike is responsible for syndicating brand messages to an online audience, including many campaigns that have indeed 'gone viral'.

Mike Stopforth is the founder and CEO of Cerebra, an integrated strategic communication agency. As a well-known entrepreneur, consultant and writer; he has worked with clients such as Nedbank, Woolworths, Vodacom and Toyota. Mike is also the co-founder of 27dinner - a social networking event.

The two Mikes will tackle digital marketing strategy from two different angles. Sharman will be discussing how viral is making a brand promise, while Stopforth will explain how important it is for brands to deliver on that promise and the role of agencies in the equation.

If you would like to attend this event in Johannesburg, fill out the form click here.
  • Date: Wednesday 21 November 2012
  • Place: Deloitte Offices, Woodlands Drive, Woodmead, Johannesburg (map here)
  • Time: 18h00 for 18h30
  • Cost: Free
Sponsors include Deloitte, Backsberg and Nokia. At the end of the presentation, Nokia will award a smartphone to the best tweet of the night.

More information can be found on the Heavy Chef social network profiles on Facebook and Twitter. For future invitations, interested parties can sign up for the Heavy Chef newsletter in order to get the news first.

The Heavy Chef project was founded by the team at digital marketing agency World Wide Creative. For more information on World Wide Creative, go to the official website here.

9 Nov 2012 10:20

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