Moving Ads South Africa illuminated the streets of Durban promoting the Vodacom Durban July event at night hot spots around the city.
The brief from the client required us to promote the event at popular bistros, night clubs, cinemas, casinos, malls, hotels and other strategic areas with a high population and concentration of the target audience. We developed an integrated circuit that afforded the Vodacom brand maximum exposure and visibility. Brand salience was maintained throughout the campaign.
The promotion commenced Friday, 23rd July 2010. The trucks began a daily route at noon; targeting bistros and the beach front during lunch hour traffic, and finishing the route past midnight when club patrons make their way home.
Moving Ads continues to add value to blue chip brands looking to advertise by means of innovative outdoor media.
The benefits of mobile-billboard with illumination include:
Brand visibility through a novel outdoor platform
Exposure during inclemency and night time
Increased creative opportunities
Increased reach through flexibility and mobility of the medium
For more information on this promotion or our interactive national advertising and activation medium, call Fanana Molapokatse on 011 789 8890 or email .
