|Pete Case (Creative Director Gloo)|
“The Digital industry has dramatically increased its profile within the marketing and advertising mix and because of this we expect a record number of entries, as well as an even higher level of creativity this year. Last year we saw a digitally based campaign win the integrated advertising Grand Prix for the first time in Loerie's history. This has set a benchmark for others to leap over and we want the entries to reflect the highest standards of excellence in this innovative category,” says Case.
The Loerie Awards is a non-profit event that recognises and rewards the mastery of creative excellence. Judging will take place in June 2007 and finalists will be announced at the end of the judging week. "In the Digital categories, the judges will be looking for creativity across a growing number of digital platforms, from the internet space, to CD roms, online media campaigns and pioneering work on cell phones. There's a new category for this year which embraces digital campaigns and there are many enhancements to the judging process itself, all aimed at finding and rewarding the best work out there.”
Entries close on 15 May 2007 - The 2007 Loerie Awards will be held in Margate on Saturday 28 and Sunday 29 July 2007. For further information visit the official site: www.theloerieawards.co.za
“I am honoured to chair the Digital side of the Loerie's this year, especially at such an exciting time in our industry. The industry is evolving rapidly and has also recently formed its own representative body called The Digital Forum, which is a sign of its maturity and has allowed us to pick the largest and most experienced judging panel for Digital to date,” says Case.
Case and his team at Gloo have been a major force in driving the South Africa's digital marketing industry. The agency recently won digital agency of the year at the Ad Review awards and is known for its high level of creativity and cross platform thinking.
Case has judged at many awards previously and currently this includes Loeries as well as Promax/BDA's international event. His personal award heritage includes recognition from: EMMY (USA), Cannes (Europe), D&AD (UK), Promax (UK), BDA (Europe), Loerie (SA), CLIO (USA), Construction (SA), WEBBY (USA), Caples (SA), Financial Mail (SA) and VUKA (SA).