[Thought Leadership Digibate] 10: Can Africa lead the creative revolution globally?

[Ingrid von Stein] The tenth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com focused on perspectives into the African consumer market. If you missed the Digibate, download or listen to the podcast which is now available.

[Thought Leadership Digibate] 09: Digital, mobile research in Africa

[Ingrid von Stein] The ninth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Cape Town, focused on the relevance of digital and mobile research in Africa. If you missed the Digibate, download or listen to the podcast which is now available.

Why choosing an agency for your brand is like dating

[Dawn Rowlands] Choosing an agency is in many cases is like trying to choose a date or the best possible financial investment for your lump sum of cash. Do you choose a 90-day call account? Do you look at a long-term five-year investment with market related annual increases? Do you check to see if there is an annual cash back bonus? How do you know that the investment will work for me? These are difficult questions and even harder one's to answer. Who knows what tomorrow or next month will bring in the world of advertising and media?