Advertising industry news in East Africa

UGANDA

Growth in advertising boots Vision Group performance

[Walter Wafula] Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

Posted 11 years ago | Like

KENYA

Kenya's Molo Milk TVC tops list

[Carole Kimutai] Buzeki Dairies 'Molo Milk' television commercial is the most effective in the Kenyan market. This is according to a recently unveiled advertising effectiveness evaluation tool - SPOT ON - launched in Kenya by Ipsos Synovate.

Posted 12 years ago | Like

KENYA

Kenya's advertising sector attracts new players, technologies

[Carole Kimutai] In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat.

Posted 12 years ago | Like (2)

KENYA

NMG's 11 rules of political advertising

[Carole Kimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.

Posted 12 years ago | Like

KENYA

Ogilvy Kenya Board announces leadership change

[Carole Kimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.

Posted 12 years ago | Like

KENYA

Koome Mwambia to exit Ogilvy Kenya

[Carole Kimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.

Posted 12 years ago | Like

UGANDA

Seminar to tackle advertising challenges in Uganda

[Walter Wafula] Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.

Posted 12 years ago | Like

KENYA

Kenya's advertising guru nominated for business leader award

[Carole Kimutai] Bharat Thakrar, CEO of Scangroup Limited, has been nominated for the 2011 All Africa Business Leader Awards in the Africa Entrepreneur of the Year award category. Thakrar has been recognised for his entrepreneurial skills in building Scangroup into a powerful pan African business. The awards aims at recognising business leaders and companies that have excelled in Africa over the last year.

Posted 12 years ago | Like

UGANDA

SA's MetropolitanRepublic silent on Uganda entry

[Walter Wafula] MetropolitanRepublic, a South African-based advertising agency, is expected to open business in Uganda after securing advertising business from telecommunications company, MTN. Metropolitan is reportedly causing ripples in the market with the deal and its anticipated entry.

Posted 13 years ago | Like

KENYA

Y&R get Jubilee Insurance PR account

[Carole Kimutai] Jubilee Insurance Kenya has appointed Young & Rubicam Brands to provide it with marketing and advertising support across the East African region, the Indian Ocean and West Africa.

Posted 13 years ago | Like

EAST AFRICA

AY&R East Africa rebrands to Young & Rubicam Brands

[Carole Kimutai] Ayton Young & Rubicam Group (AY&R) has been rebranded to Young & Rubicam Brands, a move aimed at better integrated communications and driving its pan-African growth. Young & Rubicam Brands was founded in 1972 as Hill Ayton Limited.

Posted 15 years ago | Like

KENYA

Kenya's top ten advertisers in 2008

[Titus Kaloki] Amid the credit crunch and global economic downturn, firms are all trying to brace for a tougher future and this may only be achieved through intensive advertising using channels that offer value for money. In the year 2008, 20bn shillings were splashed by local firms on advertising. A big sum by any means.

Posted 15 years ago | Like

UGANDA

Media CEO threatens to cut publicity

[Walter Wafula] There's every reason for companies to cut back expenditure to survive the effects of the current global financial crisis. However, Robert Kabushenga, chief executive officer of New Vision Printing and Publishing Company has warned companies in Uganda against chopping off advertising expenses from their budget because it will put their popularity on the line.

Posted 15 years ago | Like

KENYA

Wunderman Kenya signs advertising deal with Google Inc

[Carole Kimutai] Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has announced a deal that will see it sell advertising on the leading search engine - www.google.com.

Posted 16 years ago | Like

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