16 Jan 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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The hashtag generationI recently got very annoyed reading my news feed on my Facebook page when I saw a number of people using hashtags in their status updates, it wasn't just one or two people but it was more than I expected to see. It may say something about the Facebook friends I have or the people I know, but let me tell you that is not the case. I choose to use Facebook as an all purpose tool, so Facebook doesn't represent who my real friends are. I went on to Wikipedia and searched ' hashtag'. It was defined as: Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag..., it continued with the very important line, ... the hashtag does not work on Facebook. So I decided to post it to Facebook just to make my point. In the space of less than an hour, I got 8 likes, 3 comments and 3 shares, with one person admitting they are guilty of using hashtags on Facebook, where it serves no purpose (as many people who use Twitter know). So why do people still do it? Having said that, I read a few interesting articles relating to the hashtag, they included 'The Do's and Don't of Twitter Hashtags'; '#Overused: The Most Popular Twitter Hashtags of 2011' and '8 Things I Hope Are On Twitter's 2012 To-Do List'. Now that I have that off my chest, the ongoing battle of a free press continues. In Somalia, journalists were detained, barred from traveling and a Gambian journalist is charged with defamation. In other news, through-the-line communications agency, Chillibush Africa, has launched, The Zimbabwean introduces a 'new look', Howzit MSN expands into Africa, Africa gets its own Spotify called TruSpot and Carole Kimutai interviews Bogonko Bosire, the man behind Jackal News. PS: If you haven't seen our 2012 Biz Trends section, sponsored by Aegis Media, I suggest you go and read some interesting forecasts. Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Marketing & Media
Search-based marketing will be the theme of the third Thought Leadership Digibate, hosted by Aegis Media in conjunction with Bizcommunity.com. To be held at 9am on Thursday, 19 January 2012, at Crystal Towers Hotel & Spa in Cape Town, the digital debate will be driven by Clickthinking and broadcast live via audio-streaming. Read more >>
Special focus on media freedom & right to know
[Andrew Bagala] KAMPALA, UGANDA: A local journalists' organisation has petitioned the Police Professional Standards Unit to take action against Lira police officers who beat up a Daily Monitor journalist during the protests in Lira over continued load shedding. Read more >>
Digital
Egypt's state-run telecommunications operator Telecom Egypt, announced late on Sunday, 15 January 2012, that Tarek Abou Alam will take over as the company's new chief executive and managing director. Read more >>
At the time of year when everyone looks back on the highs and lows of the previous year and wonders what the coming year holds, the editorial team at Africa Telecoms magazine and website have drawn up a list of companies they consider will be the top ten performers, or at least the ones to watch, in the telecoms sector in 2012. Read more >>
Media
[Carole Kimutai] In the last four months, Jackal News has broken all barriers and become the source of news and gossip on the happenings in the Kenyan media space. Carole Kimutai caught up with Bogonko Bosire, who says he owns news and gossip, asked him about media in Kenya and China investing in media. Read more >>
A "mortified" Google has issued an apology to Kenyan mobile listings site Mocality over customers and data that was allegedly pilfered from the startup's database. Read more >>
Newspapers
Prime minister Morgan Tsvangirai has instructed his lawyers to institute legal proceedings in response to stories implicating him in an alleged journalists bribery scam. Read more >>
Sales
[John Boe] When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket. Read more >>
Trends
[Marcela Ospina] When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies. Read more >>
TV
[Gregory Gondwe: @Kalipochi] Multichoice Malawi says it has been overwhelmed with interest that Malawians are showing soon after the announcement of the seventh season of Big Brother Africa. Read more >>
WARSAW, POLAND: Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere. Read more >>
MOSCOW, RUSSIA: New information on the infections with the Duqu and Stuxnet Trojans confirms that one team is behind this family of malicious programs, and also permits the assumption that a single platform was used, which is flexibly adaptable to specific targets. Besides, this platform may have been developed long before the Stuxnet epidemic and used more actively than has been thought up to now. Read more >>
LONDON, UK: "...Google's integration of Google+ into its search results is a major change, one that brands and businesses must not ignore. And with Facebook having the potential to immediately capture a quarter of the search market globally were it to launch its own search engine, this move by Google has not come a minute too soon..." Read more >>
NEW YORK, US: The Art Directors Club ( www.adcglobal.org), one of the premier organisations for creatives in integrated media and the first global creative collective of its kind, has announced juries for Photography, Illustration and Motion categories for the ADC 91st Annual Awards, which is open for entries at www.adcawards.org. Read more >> More International...
The Presidency has announced that the Deputy Minister of Economic Development, Enoch Godongwana, has resigned from his position to pursue personal interests. Godongwana informed President Jacob Zuma of his intention early in December and the President asked him to stay on until mid-January. Today is his last day. Read more >>
Government continues to explore ways to curb the increasing killing of rhinos in South Africa, including the possibility of dehorning the animals, Environmental Affairs Minister Edna Molewa said on Sunday, 15 January 2012. Read more >>
The e-tolling system in Gauteng, which was due to commence next month, has been placed on hold. Many Gauteng motorists have been threatening to boycott the entire tolling system by refusing to pay the fees or register for their e-toll accounts to get their e-tags. Numerous petitions against the system were circulated. Read more >> More Government news...
[Brian Berkman: contributing editor, travel] With its steep cobbled-stone streets and Technicolor houses, the Bo Kaap, once known as the Malay Quarter, has a lot of stories to tell. There are the frescoes by Italian artist Chiappini, after whom one of the streets is named, that tells a story of an industrious, multicultural community busy with praying, learning, tailoring and keeping home. Read more >> More Travel news...
Three art exhibitions will mark the start of Southern Ink Xposure 2012 and organisers are promising a world-class event celebrating global tattoo culture. The fourth Southern Ink Xposure tattoo convention will open its doors on 24 January at the CTICC. Read more >> More BizLounge news...
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