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Time to incentivise

Although retail trade sales for April came in better than expected last week, the 1.8% year-on-year growth is certainly no reason to put up our feet and relax. Consumers are still under pressure and we need to keep working on novel ways to keep them coming back. Mike Saunders offered some great advice on the Biz Takeouts show on Thursday as we chatted about the future state of retail. DHL's latest report - 'Global E-Tailing 2025' - states that logistics is vital for success. Starbucks is going the service route with a new offering to keep their customers powered up, while Valassis suggests giving the thrifty a little incentive to spend their money with you. Have a productive week!
Shan Radcliffe, Group Head - Retail (@Biz_Retail)
Image: © Gina Sanders - Fotolia.com

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