Gareth Leck, CEO or (chief problem solver) at Joe Public, will be judging on the D&AD's sparkly new PR jury. Find out what he's most looking forward to in this exclusive interview...
It is often said that brands change their advertisements before they have worn out...
Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally...
There's more to lighting than meets the eye - discover why lighting is vital for events...
Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'...
Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...
Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...
With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...
It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?
It is often said that brands change their advertisements before they have worn out...
By Erik du Plessis and Neil Higgs 9 Feb 2016 06:00
Game Stores festive season ad campaign kicked off with a bang in the form of a quirky new offering from Ogilvy Durban. Produced by Fresh Eye Productions and Directed by Dani Hynes, the ad, takes an offbeat look at the crucial elements of the festive season.
Issued by Fresh Eye Films 5 Dec 2012 10:47
Women in Action (WiA), a group of pastors' and bishops' wives from the Universal Church of the Kingdom of God (UCKG), were invited to participate in the Gauteng Legislature's awareness expo and the commemoration of the 16 Days of Activism and World Aids Day.
Issued by Universal Church of the Kingdom of God 5 Dec 2012 10:01
The ECHO for Children Foundation, in conjunction with Vanilla Concrete Design and Manufacturing Studio and Eikestad Plumbing, joined forces in what has been the Foundation's most challenging project to date.
Issued by ECHO Events and Conferences 5 Dec 2012 09:56
Uyanda Manana has joined the Boomtown national agency network as its business unit director.
Issued by Boomtown 5 Dec 2012 09:28
Mann Made Media, local multimedia events specialists, recently worked with Unisa to hold the institution's Annual Chancellor's Calabash Awards Dinner. Held in the Kgorong Building at the Unisa Main Campus in Tshwane, the prestigious event attracted a high-profile audience of leaders in academia, industry and government.
Issued by Mann Made Media 5 Dec 2012 09:01
In 2002, FORTUNE magazine ran a cover story on why companies fail. It mentioned that even the most dramatic failures tend to be years in the making. What undoes companies is the familiar stuff of human folly: denial, hubris, ego, wishful thinking, poor communication, lax oversight, greed and deceit.
By Peter Redelinghys 5 Dec 2012 08:58
Ntombifuthi Mahlangu and Pearl Jozany, students at Lavela Secondary School in Soweto, and Lindiwe Adams from Zitikeni Secondary School in Thembisa, recently won an exclusive dinner with Lehlogonolo "Nolo" Phiri of Rhythm City fame. It took place at Emperors Palace, following hair care brand Easy Waves' 'Best Friend Friday' competition.
Issued by Zinto Activation Group 5 Dec 2012 08:54
With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.
By Natasha McClymont 5 Dec 2012 07:52
As part of the 16-day campaign of activism for no violence against women and children, Porsche has donated a R500,000 cheque to Jelly Beanz Inc. Bernhard Maier, member of Porsche's executive board: sales and marketing in Germany, visited South Africa to personally hand over the donation.
5 Dec 2012 07:50
The South African Post Office will be hosting a free kids Christmas card workshop at the V&A Waterfront on Saturday, 8 December 2012, from 1.30-4.30pm. Kids will have the opportunity to create their own Christmas cards and post Santa their Christmas wish lists, which will be sent to the North Pole.
5 Dec 2012 07:34
The latest SAARF RAMS released yesterday, 4 December 2012, closes the year off quietly in the radio industry, with no significant changes for either the medium as a whole, or for individual radio stations.
5 Dec 2012 07:26
According to a treaty South Africa agreed to with the International Telecommunications Union, we are committed to switching off our analogue television broadcasts by 2015, and start broadcasting via digital signals instead. It sounds simple enough. It also does not sound particularly exciting, does it?
By Dr Julie Reid 5 Dec 2012 07:08
NEWSWATCH: Just before three journalists were to be interviewed on Metro FM on the subject of the upcoming ANC elective conference in Mangaung and media coverage of the event, a call from "on high" apparently led to the three being stopped from going on air, reports Mail & Guardian.
5 Dec 2012 06:41
Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.
5 Dec 2012 06:05
On Saturday, 24 November, to mark the start of the annual international 16 Days of Activism for No Violence Against Women and Children (25 November - 10 December), 4 000 people marched peacefully through the streets of Johannesburg as part of the "Break the Silence. End the Violence" campaign.
Issued by Universal Church of the Kingdom of God 4 Dec 2012 13:15
As the Salvation Army adds Christmas cheer with brass band ensembles at multiple shopping malls, the organisation has called upon members of the public to be vigilant, as con men will attempt to collect money on behalf of the organisation.
4 Dec 2012 11:43
In the recent Star Readers' Choice 2012 Awards, announced on Friday, 30 November 2012, readers voted SABC3 as the best TV station. Described as the most watched daytime channel amongst LSM 7-10 viewers, its signature properties Isidingo, Top Billing, Days of Our Lives, Survivor and Amazing Race continuing to dominate the channel's Top Ten.
4 Dec 2012 11:32
It is no secret that marketers spend a small fortune on studying shopper behaviour and use that information to shape the shoppers in-store experience. But what is required now is to translate that same effort to the online store.
Issued by Yellowwood Future Architects 4 Dec 2012 11:12
All dressed up with no money to go anywhere? Don't despair. There are great stories that you can enjoy on TV, entertaining local stories that make you laugh and cry and feel less alone in the world. Stories like the one written by Mantungwa Ndlangamandla.
Issued by Boston College 4 Dec 2012 10:41
Given Primedia's history of rapaciously buying media assets, the upcoming purchase of the rest of Johannesburg-based radio station Kaya FM is no big deal. What is a big deal is that Primedia might relist on the JSE. But the company seems intent on playing the deal down - especially the possible relisting, which has institutional investors very tuned in.
4 Dec 2012 10:26
Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.
By Athar Naser 4 Dec 2012 10:17
As part of AfricaCom 2012, two new writers were launched into the technical writing world, as the successful winners of a youth competition. The winners, Lauren Leonard (19) and Simone Johnson (21) spent three days at the event immersing themselves into the world of technology and are now blogging.
4 Dec 2012 09:38
Brand activations and entertainment company, the Zinto Activation Group (Zinto), recently teamed up with e.tv for the eKasi Tour campaign. The stars of e.tv's most popular local drama and reality shows are travelling across South Africa to rub shoulders with their fans at mall activations and shisa nyamas (braais).
Issued by Zinto Activation Group 4 Dec 2012 09:12
A new media type, the onsert or Power Note has specially formulated glue that allows it to be stuck on local newspapers and peeled off easily for immediate advertising impact. Originally developed in the US and Europe with great success, it is exclusively available to Caxton products for one year.
4 Dec 2012 09:10
A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.
By John Laurence 4 Dec 2012 07:02
The title of this piece is a "catch-phrase" beckoning throughout the global loyalty industry and is seen as one of the top loyalty trends of 2012. I say "globally", because coming from the South African loyalty market place, I can confidently state that South Africa is quickly catching up with the global landscape.
By Amanda Cromhout 4 Dec 2012 06:32
In the past, one of the big selling points about South Africa was that it was an inexpensive destination for foreign tourists. But nowadays, even with the rand having weakened like an overweight paunch-drunk boxer to worse than R9 to the US dollar, the country is getting a reputation for being a very expensive place to visit.
By Chris Moerdyk 3 Dec 2012 13:22