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    Loeries releases 2013 Official Rankings

    The Loeries has released its Official Rankings for 2013, providing a transparent overview of the awards as well as helping to promote creativity and innovation as primary business tools in the brand communication arena.
    Loeries releases 2013 Official Rankings

    The full rankings, including the Individual Credits and information on how the rankings are calculated, are available in the Loeries Archive - click here to subscribe. This includes the Official Rankings for individual performance in key areas, including Chief Creative Officer, Executive Creative Director, Art Director, Writer, Director, Cinematographer, Editor, Producer, Animator, Stylist, Designer, Illustrator, Information Architect, Music & Sound Composition, Photographer, Programmer, and Strategist.

    Company Credits

    Volkswagen was a top climber, moving to number one from the number six spot in Overall Ranking by Brand, and has been in the top 10 in this category since the rankings' inception in 2010.

    Carrin Merkel, Head of Marketing for Volkswagen, says: "We are humbled but excited to be the most awarded brand at the 2013 Loerie Awards. The Loeries remains our yardstick for measuring the success of our advertising in South Africa.

    "We have built our brand heritage primarily through emotional television communication and we see our encouraging success in digital marketing as a new era for Volkswagen advertising.

    "The Volkswagen brand has a proud heritage of emotional and memorable brand communication and a six decade legacy of stand-out advertising in South Africa. We must thank and share our success with Ogilvy- our strategic and creative advertising partner for more than 33 years."

    Mercedes-Benz has retained the number two spot for the third consecutive year. Claudia Walters, Marketing Manager for Mercedes-Benz Cars, says: "Mercedes-Benz is delighted to be recognised as one of the highest achievers in the 2013 Loeries Official Rankings.

    "As a progressive and innovative brand, we have an obligation to our customers to provide the "best or nothing" in all that we offer - which includes the manner in which we showcase our products. This achievement confirms our commitment to these goals."

    Frank.net moves to number three from eighth place in 2011. John Maxwell, CEO of Frank.net, says: "We are delighted that our partnership with FoxP2 has enabled us to be the third most awarded brand at The 2013 Loerie Awards, and this builds on the brand's achievements at The Apex, Cannes and D&AD Awards."

    Image extracted from .
    Image extracted from The Loeries website.

    In terms of the Overall Ranking by Agency, Ogilvy & Mather Cape Town retains the number one position for the second year in a row, followed by TBWA\Hunt\Lascaris Johannesburg (10th in 2012), FoxP2 (eighth in 2012) and Net#work BBDO (third in 2012).

    Andrew Human, Loeries CEO, says: "The Official Rankings are a good indicator of the best work produced in our region - brands, agencies and individuals. I'd say there's no better resource for evaluating who's who in our brand communications industry."

    OVERALL RANKING BY BRAND
    1 Volkswagen
    2 Mercedes Benz
    3 Frank.net
    4 Brandhouse Beverages
    5 Loom de Nimes
    6 Flight Centre
    7 Land Rover
    8 Engen
    9 McDonald's
    10 Standard Bank

    OVERALL RANKING BY AGENCY
    1 Ogilvy & Mather Cape Town
    2 TBWA\Hunt\Lascaris Johannesburg
    3 FoxP2
    4 Net#work BBDO
    5 iKineo
    6 Y&R South Africa
    7 Draftfcb Cape Town
    8 DDB South Africa
    9 Ogilvy & Mather Nairobi
    10 The Jupiter Drawing Room (South Africa) Cape Town
    11 Lowe and Partners Cape Town
    12 Draftfcb Johannesburg
    13 Actuate
    14 Joe Public
    14 OwenKessel
    16 Havas Worldwide Johannesburg
    17 King James Group
    18 Advantage Y&R Namibia
    19 Hellocomputer
    20 Black River FC

    AFRICA AND THE MIDDLE EAST
    1 Ogilvy & Mather Nairobi
    2 Advantage Y&R Namibia
    3 Y&R Dubai
    4 Scanad Uganda
    4 DDB Lagos

    OVERALL RANKING BY AGENCY SIZE
    LARGE (100 employees and above)
    1 Ogilvy & Mather Cape Town
    2 TBWA\Hunt\Lascaris Johannesburg
    3 Y&R South Africa
    4 Draftfcb Cape Town
    5 The Jupiter Drawing Room (South Africa) Cape Town

    MEDIUM (41-99 employees)
    1 Net#work BBDO
    2 DDB South Africa
    3 Ogilvy & Mather Nairobi
    4 Havas Worldwide Johannesburg
    5 Hellocomputer

    SMALL (1-40 EMPLOYEES)
    1 FoxP2
    2 iKineo
    3 Lowe and Partners Cape Town
    4 Actuate
    5 OwenKessel

    TOP EDUCATIONAL INSTITUTIONS IN THE STUDENT CATEGORY
    1 AAA School of Advertising Cape Town
    2 Nelson Mandela Metropolitan University
    3 North-West University
    4 The Open Window School of Visual Communication
    5 The Red & Yellow School

    COMMUNICATION DESIGN
    1 The Jupiter Drawing Room (South Africa) Cape Town
    2 Actuate
    3 iKineo
    4 MACHINE
    5 OPENCO The Open Collaboration

    INTERACTIVE AND DIGITAL COMMUNICATION
    1 Ogilvy & Mather Cape Town
    2 iKineo
    3 Hellocomputer
    4 Gloo
    5 Draftfcb Johannesburg
    5 Y&R South Africa

    TELEVISION, FILM & VIDEO

    TELEVISION, FILM & VIDEO - FILM PRODUCTION COMPANY
    1 Egg Films
    2 Velocity Films
    3 Bouffant
    4 Hey! Fever
    5 Giant Films

    TELEVISION, FILM & VIDEO - EDITING COMPANY
    1 Deliverance
    2 Upstairs Post Production
    3 Left Post Production
    4 Hey! Fever
    5 Priest

    TELEVISION, FILM & VIDEO - POST PRODUCTION
    1 Bladeworks
    2 BlackGinger
    3 Sinister Post Production
    4 Left Post Production
    5 Deliverance

    TELEVISION, FILM & VIDEO - RECORDING STUDIO
    1 Freq'ncy
    2 We Love Jam
    3 Sterling Sound
    4 Zef Recordz

    DIGITAL PRODUCTION COMPANY*
    1 OgilvyOne Cape Town
    2 iKineo
    3 Hellocomputer
    4 Flow Communications
    5 Gloo
    *Note: Compiled using only the Interactive and Digital Communications category.

    RADIO - RECORDING STUDIO
    1 The Workroom
    2 First Left
    3 Sonovision
    4 Cut & Paste
    5 We Love Jam

    ANIMATION COMPANY
    1 iKineo
    2 Gloo
    3 R.E.C. Cape Town
    3 Sinister Post Production
    4 BlackGinger

    CREATIVE CIRCLE MEMBERS - GROUP AGENCIES*
    1 Ogilvy & Mather (JHB/CT/DBN/Action/One)
    2 TBWA\Hunt\Lascaris (JHB/CT/DBN)
    3 FoxP2
    4 BBDO (140/Net#work)
    5 Draftfcb (JHB/CT/DBN/Hellocomputer)
    6 Y&R South Africa
    7 The Jupiter Drawing Room (South Africa) (JHB/CT)
    8 DDB South Africa
    9 Lowe and Partners (JHB/CT)
    10 Joe Public
    10 OwenKessel
    12 Havas Worldwide
    13 King James Group
    14 Black River FC
    15 Native
    16 Machine
    17 Gloo
    18 OPENCO The Open Collaboration
    19 Bester Burke
    20 House of Brave
    21 Ireland/Davenport
    22 Boomtown
    23 Leo Burnett
    24 JWT (JHB/CT)
    24 Volcano
    26 Saatchi & Saatchi SA
    26 Trigger Isobar
    *Note: Only Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.

    CREATIVE CIRCLE MEMBERS - INDIVIDUAL AGENCIES*
    1 Ogilvy & Mather Cape Town
    2 TBWA\Hunt\Lascaris Johannesburg
    3 FoxP2
    4 Net#work BBDO
    5 Y&R South Africa
    6 Draftfcb Cape Town
    7 DDB South Africa
    8 The Jupiter Drawing Room (South Africa) Cape Town
    9 Lowe and Partners Cape Town
    10 Draftfcb Johannesburg
    11 Joe Public
    11 OwenKessel
    13 Havas Worldwide Johannesburg
    14 King James Group
    15 Hellocomputer
    16 Black River FC
    17 NATIVE
    17 Ogilvy & Mather Johannesburg
    19 MACHINE
    20 Gloo
    21 The Jupiter Drawing Room (South Africa) JHB
    22 OPENCO The Open Collaboration
    23 140 BBDO
    23 Bester Burke
    25 House of Brave
    26 Ireland/Davenport
    27 Boomtown
    28 Leo Burnett
    29 JWT Cape Town
    29 Volcano
    31 Saatchi & Saatchi SA
    31 Trigger Isobar
    33 OgilvyAction Cape Town
    33 OgilvyOne Cape Town
    *Note: Only Creative Circle members are listed in this table.

    Major Partners

    The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa

    Category Partners

    Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, News24, The Times, Unilever South Africa, Woolworths

    Additional Partners and Official Suppliers

    AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Blue Collar White Collar, Cape Town Partnership, Cape Town Tourism, Continental Outdoor Media, Egg Films, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Mainstay 54, Media Film Service, Meltwater, Newsclip, Paygate, Positive Dialogue, Rikkis, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, WeChat, Wesgro

    For more information go to www.loeries.com.

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