The campaign, which is one of The Sunflower Fund’s biggest fundraising and awareness raising initiatives, is centred on the sale of a multipurpose accessory called a Tube of Hope (TOPE). Proceeds from the sales of the product enables the organisation to recruit blood stem cell donors offering the hope of cure for patients diagnosed with life-threatening blood diseases like leukaemia, sickle cell disease and aplastic anaemia to name a few.
“The impact of the lockdown has placed strain on our existing model of recruiting donors and has necessitated that we change operational processes to continue to do the life-saving work we do,” said Alana James, CEO of The Sunflower Fund.
“As such we’ve had to focus our efforts and resources on counteracting this impact for the benefit of the patients we serve,” James added.
“Through the unwavering support of our partners like Pick n Pay, we were able to re-strategise and will bring the Sunflower Day campaign and our signature TOPES to South Africa on a new date in November,” James continued.
“The sale of TOPES provides much needed funding for The Sunflower Fund, but it also creates crucial awareness in our stores of the need for more stem cell donors. We’ve worked with a local supplier to manufacture the new TOPEs and we are excited for them to land in stores so that we can once again rally support for the hard work The Sunflower Fund does on a daily basis,” said Suzanne Ackerman-Berman, director of transformation for Pick n Pay.
Retailing again for R30 at Pick n Pay stores nationwide, selected independent pharmacies and online at Zando, the design is inspired by people taking action to bring hope to patients in need of a stem cell transplant. The TOPE comes in six unisex colours and go on sale from mid-October.
In addition to the sale of TOPES, the Sunflower Fund is urging all supporters to consider planning a mini event or fundraiser to commemorate Sunflower Day and help with much needed fundraising efforts to grow the patient support fund.
To pre-order a TOPE, sponsor prizes for the schools’ competition or to partner with The Sunflower Fund as a host for a Sunflower Day celebration event, contact Traci Sassenberg on gro.dnufrewolfnus@icart.
