The aircraft, a Boeing 767-400ER, features a special one-off livery of the pink breast cancer awareness ribbon. Customers boarding this, and other Delta flights during October, will be greeted by Delta’s flight attendants wearing pink uniforms and selling pink products, including pink headsets. In addition, Delta’s sales teams across Africa, the Middle East, and India will be wearing pink polo shirts and serving pink lemonade to customers.
The aircraft flies international routes and will raise awareness for BCRF around the world this year. This month the aircraft will fly to cities including: Rome, Madrid, Amsterdam and Sao Paulo. Delta’s first pink plane was a Boeing 757 that flew between 2005 and 2010 throughout the United States, Latin America and the Caribbean to generate awareness for the cause.
“We are proud to show our support for Breast Cancer Awareness Month and raise vital funds for BCRF,” said Nat Pieper, Delta’s senior vice president - Europe, Middle East and Africa. “Delta has an 11-year history of marking Pink October and we hope that 2016 will be our most successful yet.”
Delta employees, customers and their friends and families have raised $11 million for BCRF since 2005, including last year’s efforts of $1.75 million. The collective contributions have funded the vital work of 44 different research projects over the years in the pursuit of eradicating breast cancer.
