In preparation, Annex has already established a division within the company to manage its distribution operation, including the initial goal of capturing the attention of local resellers with the intention of expanding to the retail chains.
"This is an exciting new development for the company. It reinforces our partnership strategy and adds value to the existing product portfolio. The range is extensive and sought-after and we anticipate a strong acceptance from the reseller as well as retail channels within South Africa," says Stephan Nel, MD of Annex Distribution. The company is a channel-focused and established distributor of digital lifestyle technology, providing robust infrastructure and components to the sub-Saharan Africa market.
