Now referred to as SK Club and sporting a glow in the dark card, the exciting new rewards programme will officially start on 8 October 2012. It's easy to use with features including a new point system where you earn and burn points. The more points a club member accumulates the more rewards are in store.
"We have pulled out all the stops in developing the new SK Club Card and are confident that it will give movie goers more reason to enjoy more movies at our cinemas. This programme is easy to join and swiftly rewards loyalty and a love of movies seen on our big screens," says Doug Place, marketing executive for Ster-Kinekor.
Movie lovers will get 200 bonus points simply for joining, 100 points are earned per movie seen and for every 1 000 points earned, the member gets a free movie ticket. The card will also earn you double points every Thursday. The ever popular half price Tuesdays remain. In addition, existing club members will not lose their current movie 'Moola' and are encouraged to simply register for the new programme ensuring that their 'Moola' is converted to points.
"This launch follows hot on the heels of the introduction of a range of innovative smart phone apps that make booking for a movie a seamless action. The new SK CLUB Card further emphasizes Ster-Kinekor's commitment and ability to bring quality, convenience and innovation to our customers. Going to the movies just got better and so will the rewards from this October," concludes Place.
For more info on the SK Club Card, go to www.sterkinekor.com.
