Since its inception in 2009, Music Exchange has served as a catalyst between the artistically anchored worlds of entertainment, film, music, academia, and the distinctly gifted men and women who feed, and are fed, from its many disciplines.
Music Exchange is three jam-packed days filled with the most committed and talented people in the entertainment industry today. "It's a family of like-minded and hardworking people," Music Exchange's founder, Martin Myers, confirmed. "Included in that mix is artists, composers, national and international advocates, film producers and public relations and entertainment specialists, brand and image consultants and music legends of the calibre of Sipho "Hotstix" Mabuse. It's always humbling and incredibly rewarding to be responsible for bringing so many amazing people together, all with the same aim in mind - empowerment and growth of the many critical contributors to our entertainment economy."
Cape Town's beautiful and richly historic City Hall will welcome patrons, investors, musicians, students and peers, and play host to the three-day heavyweight assembly. The first 48 hours will be filled with keynote addresses, lectures, collaborative breakout sessions and multiple opportunities for all present to participate actively and contribute during the conference phase.
The original motivation and intent behind what Music Exchange is today is that of being a platform where future collaborations are formed and opportunities created for emerging and established artists. "This extends to anyone and everyone touched the many aspects of the creative process," Myers added. "Music Exchange provides artists with practical tools and insights into the workings of the music, film and entertainment business, in order that they're better equipped to make a success of their specific careers. And that's made possible thanks to the investment made by the expertise of the industry leaders that Music Exchange attracts."
The fourth and final day promises to be extraordinary thanks to the motivation of music icon Dr Trevor Jones. Post workshops and master classes, conference delegates will get to share in a showcase like no other. In association with Cape Town's City Parks, Music Exchange will stage both emerging and established artists on a platform built expressly to celebrate the rich and diverse career of the composer, arranger, producer, musician and proud South African.
Moving from City Hall, south to the foot of Table Mountain, De Waal Park in Vredehoek will play host to a closing concert.
Tickets are available now through Computicket , Shoprite and Checkers outlets countrywide, online at www.computicket.com or by calling 0861 915 8000.
