Based on an extensive, countrywide opinion poll of more than 15,000 consumers, Ask Afrika Icon brands are loved, have a loyal following and instil a common experience in the hearts and minds of South Africans irrespective of cultural background, income level and language. The survey is conducted annually by the Ask Afrika Group market research company.
In addition to identifying Icon brands, the survey also ranks brands in 164 product categories.
"We are extremely proud, once again, to have J.C. Le Roux declared an Icon in addition to our undefeated record for five straight years as winner of the wine category by South African consumers. With our selection of world class Méthode Cap Classique and sparkling wines, there truly is a J.C. Le Roux to suit every palate and occasion. There are exciting plans ahead for the entire range and we look forward to sharing this journey with our loyal fans," said SA Brand Manager, Ebith Jurgens.
For more information on the J.C. Le Roux range, available at leading outlets nationwide, go to www.jcleroux.co.za.
