"The special edition, listing all this year's winners will be inserted into the October issue of AdVantage Magazine, which is distributed to key people in the media, marketing and advertising industry in South Africa. It is certainly a handy keepsake and reference guide," says Louise Marsland, the editor-in-chief of the magazine.
"Winning a Loerie Award is something to be extremely proud of and this keeps the winners' names forever handy," adds John Davis, MD of PocketMedia Solutions.
PocketMedia Solutions also sponsored the production of the Loerie Awards' programme, shuttle schedule, event location key and street map which featured a handy QR Code on one of the inners which award-goers could scan to take them to the ididthatad.com website where they could view all Loerie updates.
