This year, the organisers of the award asked suppliers to submit a motivation as to why they think they are a leading entrepreneur in the industry. A panel of industry experts reviewed all applications and selected three finalists.
The finalists were then submitted to two successful and independent entrepreneurs for evaluation based on the company vision, the future of the business, the marketing strategy and also the profitability and feasibility of the business. They rated each finalist on a scale of 1 to 10 (with 10 being the highest score) and a winner was determined, based on overall scores.
The judges commented, "The fact that Janse van Rensburg had already made a profit after only two years shows she has great leadership. Her marketing strategy is highly rated. Even though she recognises the competition this encourages her to ensure that her business is solid and growing."
Poise is the sole distributor of Mio Skincare, Mama Mio Skincare and Juliette Armand across South Africa.
