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Rewarding customer loyalty, building brand ambassadors increases profits

In order to stand out from the rest, brands have introduced programmes that reward customer loyalty. Statistics have shown that increasing customer loyalty by just 5% could lead to an increase in the average profit per customer 25-100%.

By Juan-Pierre Du Buisson 4 Aug 2016

#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal, effective 1 August, will see the retail store rebranded to Digicape Stellenbosch...

Issued by Digicape 26 Jul 2016

Parents prefer trusted brands for school supplies

Books, pens, uniforms and miscellaneous - harried parents throughout SA have forked out thousands of rand in the run-up to the third term of the government school year, which kicks off on Monday...

By Colleen Goko 18 Jul 2016

#FreshOffTheShelf: New logo, packaging and brand ambassador for Stimorol

Stimorol has introduced a new logo and packaging design and added a new brand ambassador to its current duo...

15 Jul 2016

Luring Pokemon GO players could help retailers massively boost sales

Pokemon GO, a mobile game that has rocketed to the top of Apple and Android app stores in record time, looks set to challenge young internet companies that specialise in increasing foot traffic for small businesses, and may end up playing a role in major brands' marketing...

15 Jul 2016

Brand refresh for Health Products Association of South Africa

The Health Products Association of South Africa has recently undergone a brand refresh and a new marketing positioning strategy, to prepare itself for a growing number of industry needs...

13 Jul 2016

The importance of brand identity

How do you sell something that doesn't yet exist? How do you sell something you can't see? How do you sell something that you cannot touch, hear, smell or feel...

By Paul Stewart 12 Jul 2016

Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

The 2016 Sunday Times Generation Next results announced

The results of the 12th annual Sunday Times Generation Next youth survey were announced at an Awards event at the Sandton Convention Centre...

13 Jun 2016

L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn

L'Oréal Paris remains the most valuable personal care brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown, with a 1% rise in value to $23.5bn...

Issued by Millward Brown 9 Jun 2016

Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100

Amazon has become the World's Most Valuable Global Retail Brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown...

Issued by Millward Brown 8 Jun 2016

Local is lekker, say SA consumers

Home-grown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria, such as price and quality, in a new Nielsen Global Brand-Origin report on local versus global brands...

2 Jun 2016

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