Howard Audio tells big brand stories the musical way for Cell C
Howard Audio was responsible for the emotive music heard on the latest Cell C campaign - "Change Your World" - directed by Karien Cherry (Giant Films). Played entirely on piano - Adam Howard explains a little about the musical process:
“The brief was to compose a piece of music that didn’t feel ‘too scored’ to picture - as though we’d found a piece that just happened to work. I watched the movie a few times then played live to the picture in one take. We tried adding other musical elements but felt just solo piano - with a hint of strings - was the correct route to go.”
Big brand storytelling is still alive and well at Howard Audio and we are thrilled that it receives an Orchid award this month.
To learn more about the new Howard Audio and to stay up to date with our latest work be sure to check out our new website at www.howardaudio.co.za
Head of production Belinda Howard:
Cell: 083 643 7142