Pendoring adoring Ogilvy's 'Silly Spender'
A Zulu television commercial about a woman wasting her money buying porcelain dogs was a big winner for MultiChoice DStv and Ogilvy Johannesburg at the 2017 Pendoring Awards announced on Friday night.
‘Silly Spender’ took three of the five accolades won by Ogilvy for the same client.
The Pendorings reward the best work done each year in African vernacular languages and Afrikaans, and Ogilvy Johannesburg ECD Mariana O’Kelly acknowledges the importance of having clients like DStv who are keen to invest in multi-lingual campaigns: “They’ve given us a great South African canvas to paint on and the two creative directors involved in all of our Pendoring winners this year, Archie Malinga and Gert Laubscher, and their teams have real-ly delivered exceptional work across the board.”
2017 Pendoring Awards - Ogilvy Johannesburg winners
SILLY SPENDER / MultiChoice DStv
Silver: Television/Cinema Commercials (production budget exceeding R1m)
Silver: Retail Communications
Craft Certificate: Television, Film & Video Crafts - Performance
AG SHEM / MultiChoiceDStv
Silver: Television, Film & Video Communication: Internet Video
VALENTINES/ MultiChoice DStv
Silver: Radio Station Commercials
DStv Access Candles
DStv Access Cream
DStv Access Handcuffs