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LAUREN HARTZENBERG With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights... | As consumer expectations heighten and e-commerce sales continue to rise, businesses too slow to adapt to a digital world have a tough road ahead... |
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| |  | DALI TEMBO If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'... Read |  | DR GREG CLINE With the expansion of the internet, most businesses now compete on a global scale. For local companies, however, this brings additional challenges... Read |
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| Retail Marketing |
 | BRENDAN SEERY And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid... Read |
| Supply Chain |
 | French retail giant Carrefour is using artificial intelligence to optimise its inventory management and reduce waste by integrating software developed by advanced analytics company SAS into its supply chain... Read |
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