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Welcome to the festive season

December signals the start of the festive season, but we also bid farewell to two jam-packed months of entrepreneurship features. To conclude the content focus, I sat down with Ntombenhle Khathwane from local natural haircare brand, AfroBotanics, who shared with me the highs, lows and learnings of her small business journey, from manufacturing in her garage to occupying prime retail shelf space. I also chat with So Interactive's Letitia Lerm in this week's top story, about the #TheArtOfFusion brand campaign conceptualised by the agency for popular seafood restaurant chain Ocean Basket. Lerm elaborates on the power of food porn, the creative process behind the campaign, and the relationship that's been fostered between So Interactive and long-time client Ocean Basket. In other top news, consumer goods giant, Tiger Brands, reports to have a "clearer" acquisition strategy for its expansion into Africa and says it would place more emphasis on due diligence than in the past. And Vincent Magwenya considers an Africanised, cross-industry version of Black Friday that drives economic value for the continent. Lastly, Retail Capital is giving SMEs an opportunity to win a makeover to build their brand with an investment of R250,000. So if you play in this space, or know a company that could do with a business boost, click through for details. Lauren Hartzenberg Retail Editor: Bizcommunity.com

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#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

LAUREN HARTZENBERG

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign... read
Nestle to close its DR Congo factory
Swiss food giant Nestle announced Sunday that it would close its factory in Kinshasa, capital of the Democratic Republic of Congo...read
'Weather-sensitive' products: adjusting price and promotions to increase sales

XAVIER ROUSSET, OCTAVIO ESCOBAR AND RÉGIS CHENAVAZ

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...read
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