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Fashion for the future

This past Friday saw the launch of TCI Apparel's design centre, created with idea of sustainability at its core. Apart from its aesthetic appeal, the building boasts a low carbon footprint, solar power, living walls and a veggie garden that's used to feed those working there. Inspiring stuff! Moving into the realm of digital, 'Styled by Marie Claire' is a new online platform launched by the women's magazine in partnership with accessories brand Mimco that offers curated looks and collections which are immediately available to shop online. Meanwhile, born-digital brand Spree announced a new artificially intelligent feature on its app that identifies clothing or footwear seen in images and finds users something similar in the app. Shoppers can now take a live photo or upload an image from the smartphone photo library, and the app will return visually similar items in seconds. For those intrigued by the concept of pop-up retail, be sure to read my interview with Janine Johnston, co-founder of the PopUp Shop Shop, a local service provider that acts as a one-stop shop for pop-ups. Johnston provides a handly checklist to ensure you pop up effectively and explains the broad business potential of pop-up shops. Lauren Hartzenberg Retail Editor: Bizcommunity.com

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