Do you know what your online shopping persona is? MasterCard has released the results of its new global study that looks at how consumers portray themselves online. It also gives you the opportunity to take the test and find out which category you fall into. Along the line of online shopper behaviour, BMi Research has noted that the 'spy before buy' trend is on the rise. Finally, we're going for a new look, so thanks to all who gave feedback during our client reader survey. We listened and are thrilled to be able to offer you an exclusive preview of the results at http://new.bizcommunity.com. We value your opinion so if you have a chance, please let us know what you think via feedback@bizcommunity.com.
Shan Radcliffe, Group Head - Retail (@Biz_Retail)
Image courtesy of FreeDigitalPhotos.net.

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